Claude will utilize the new fund to strengthen the business strategy to enhance its business which is scattered in Southeast Asia, Europe, and the US.
Heaptalk, Jakarta — Indonesia‘s direct-to-consumer (D2C) apparel for women startup, Claude, announced its achievement by completing its seed funding round for an undisclosed amount led by early-backers of Tokopedia and Kakao Corp, CyberAgent Capital, with participation from the family office PrimaFund l.
This fresh capital will be allocated to enhance women’s fashion products while strengthening the business strategy to the company’s market that has penetrated beyond Indonesia, such as Southeast Asia, Europe, and the United States.
Claude’s Co-Founder and CEO, Tommy Budihardjo, said, “In this globalized world where technology enables us to cross-border real-time, becoming global immediately enhances your total addressable market hundred times over while strengthening the strong brand equity we carefully preserve. The apparel industry is one of the biggest contributors to waste, specifically due to unsold stock, making the industry overdue for a change. We are happy to lead the charge with our business model that successfully cuts finished goods waste by 90% and maximizes the revenue and profitability at the same time,”
Furthermore, the CEO, Tommy, elaborated that its business has been revolutionized as the startup uses a micro-batches system for new designs and produces more only after demand is proven. This business scheme is expected to minimize waste while elevating the speed of offering unique designs. With its real-time analysis, Claude comprehends the customers’ behavior and tastes in real-time. Hence, this women’s apparel startup can adapt instantly.
Claude was founded by Tommy Budihardjo and Christie Johana as Co-Founders in 2018 and focused on developing women’s fashion. The company provides its products on digital platforms and expands its existence in offline outlets. Hitherto, Claude’s business operation has spread across three locations, including Jakarta and Singapore.
Leading this seed investment round, the Managing Director of CyberAgent Capital, Nobuaki Kitagawa, voiced, “Indonesia is one of the most important consumer retail markets in the world. With Claude’s strong brand value and the experiences the management team carried out, we believe the company could bring its unique value propositions and be well accepted by the huge Indonesian and Southeast Asia apparel markets.”
