Existing as a food supplier for various SMEs, including Hotel, Restaurant, and Cafe (HORECA) players, EdenFarm has served over 50,000 customers.
Heaptalk, Jakarta — Indonesia-based B2B food-service startup, EdenFarm, has partnered with a social grocery startup, Segari. Through this collaboration, the companies aim to fulfill consumers’ necessities for quality comestibles that continue to increase.
In more detail, this cooperation will unlock enormous opportunities for the EdenFarm resellers partner to become Segari’s partners. Eden’s partners who will become Segari partners only need to disseminate the Segari Partner partnership link along with the promotional materials this social grocery startup provides, without the hassle of making promotional materials directly.
Since 2017, EdenFarm has presented as a food supplier for various SMEs, including Hotel, Restaurant, and Cafe (HORECA) players. As a result, the startup has served over 50,000 customers. Apart from having a good target market, the company also possesses sales channels through Eden partners, who have contributed to its business enhancement through the reseller side.
In response to the partnership, the Head of Eden Partnership, Bram Christian, explained, “Partnering with Segari has a straightforward system to be followed by overall realms, specifically Eden partners. Through this effort, we expect this collaboration can increase their incomes significantly,”
Currently, Segari partners have reached more than 24,000 people, including Manik Jaya, one of the Segari partners in Depok. On the other hand, this e-grocery also Segari regularly holds Segari Awards as a meeting place to appreciate its partners who have managed to develop their businesses. For this reason, to continue amplifying its B2B business model, EdenFarm encourages its partners to become Segari’s partners and participate in the training program offered to escalate their business quality.
“Through this partnership with EdenFarm, we hope to open up opportunities to grow together with all partners and earn additional income in a practical and minimal-risk way,” The Head of Business Development of Segari, Merlin Aulia, said.
As information, in early January 2023, EdenFarm seized its pre-series B funding round worth US$13.5 million, led by Telkomsel Mitra Inovasi (TMI) leads this investment round. Several investors, covering AC Ventures, AppWorks, Decart Ventures, Fubon Capital, Trihill Capital, OCBC NISP Ventura, Nakhla, and Capria Ventures, also joined the round.
This agritech startup allocated the fund to build a sustainable and profitable food supply chain ecosystem in Indonesia, expecting to deliver numerous endowments for Indonesia’s farmers and other stakeholders.
