Heaptalk, Jakarta — HaiBunda, under its new tagline #PalingPahamBunda, officially launched Bundafest 2024 on (6/12) at Lotte Mart, Jakarta. The event marks a new milestone for the parenting platform as it aspires to build a safe, inclusive, and empowering ecosystem for mothers.
“We aim to provide a complete and secure ecosystem for women, with mothers at the heart of our focus. With this event, our tagline evolves into #PalingPahamBunda as we continue to grow as an inspiring parenting ecosystem for the next generation,” said Putri Tanjung, CEO of PT Trans Digital Lifestyle Group.
Bundafest 2024, taking place from December 6 to 8, offers three distinct zones filled with engaging activities for mothers and their children:
- Bundaversity – Educational sessions designed to empower mothers with valuable knowledge.
- Family Fun Zone – Interactive spaces for families to bond and enjoy quality time.
- HaiBunda Squad Meet-Up – Opportunities to connect and share experiences within the community.
One of the most anticipated highlights is the Pilihan Bunda Awards, which recognizes inspiring figures and brands that have significantly impacted mothers and families.
Psychologist Samanta Elsener, speaking at the event, emphasized the importance of understanding and supporting mothers’ needs.
“It’s natural for mothers to want their desires understood, especially by their partners and families. However, when these sources of support fall short, many turn to communities. Over the past five to six years, joining parenting communities has become a trend as mothers seek honest reviews and shared experiences they can relate to,” she explained.
HaiBunda has established itself as the first parenting ecosystem in Indonesia to collaborate with major hospital networks, including Siloam Hospitals, Brawijaya Hospital, RSPI Group, and RSU Bunda. Through these partnerships, HaiBunda offers access to health experts and educational programs tailored to meet mothers’ needs in parenting, pregnancy, breastfeeding, and family health.
Additionally, HaiBunda addresses mothers’ needs through the Pilihan Bunda program, which curates and recommends top-rated products. Its community initiative, HaiBunda Squad, provides a platform for Indonesian mothers to connect, support, and share their journeys.
Bundafest 2024 exemplifies HaiBunda’s mission to inspire and empower mothers across Indonesia by providing a comprehensive, supportive, and inclusive ecosystem. The event serves as a testament to the growing influence of community-driven parenting and its role in shaping a better future for families.
