Heaptalk, Jakarta — Kamereo International, a B2B food supply e-commerce firm based in Vietnam, has obtained a fresh injection of US$7.8 million in Series B funding from Sumitomo Corporation, Inspire Co., Ltd., SMBC Venture Capital Co., Ltd., Mitsubishi UFJ Capital Co., Ltd., Reazon Holdings, Inc., and other individual investors. With this latest funding round, the company has obtained about US$15 million.
“The funds raised will be allocated to expanding operations in multiple cities across Vietnam. This includes strengthening the product offering, diversifying activities, introducing new services (such as marketplace models), and further developing product features.” The Management said.
Business model of Kamereo
KAMEREO is enhancing its marketplace business by leveraging its vast last-mile delivery network, three temperature-zone warehouse capabilities, organic web traffic, and extensive client base of over 3,000 customers. Unlike traditional inventory management, its business model allows producers and manufacturers to store their inventory in Kamereo’s warehouses while the company handles sales, delivery, and payment collection.
By listing products on its marketplace, suppliers expand sales capability to the HORECA (hotels, restaurants, and cafes) sector—a previously difficult market—without investing in setup costs or building operational systems.
As its first project, Kamereo formed a comprehensive business partnership with Gyomu Japan, the operator of the Gyomu Super business in Vietnam, run by Kobe Bussan Co., Ltd. Through this collaboration, approximately 450 Gyomu Super products are now available for purchase on the platform. The initiative has been well-received by customers, and the company plans to continue increasing the number of partner companies in its marketplace.
Kamereo’s business growth and plan
The company continues to expand its product offering to establish a system capable of meeting customers’ needs comprehensively. While in developed countries such as Japan or the U.S., major wholesale companies and agricultural cooperatives dominate the food supply chain, in Vietnam, such players are absent, and the market is primarily composed of many individual dealers. With a market of USD100 billion with a CAGR of over 5% over the next five years and no clear market leaders or winners, there is room for Kamereo to become a major player in the industry.
In December 2024, Kamereo aims to expand operations to Hanoi, complementing its presence in Ho Chi Minh City. These two cities account for over 50% of Vietnam’s GDP, marking a significant step in the company’s nationwide expansion.
The company has also built a system for daily refrigerated transportation connecting Vietnam’s northern and southern regions. The platform also plans to establish logistics and sales operations in various cities in the central area. Recently, it has seen an increasing demand for purchases from customers in the towns beyond Ho Chi Minh and Hanoi, and it is rapidly working towards a system that can fully cover all regions of Vietnam.
