Heaptalk, Jakarta — Southeast Asia’s premier parenting data platform, Supermom recorded a 100% client retention rate among its Fortune 500 partners, including household names such as Unilever, Nestlé, Johnson & Johnson, and Kimberly Clark.
“Mothers are at the heart of household spending decisions. We enable them to harness their influence for personal decision-making and generate income through product endorsements. This dynamic benefits both moms and companies seeking authentic consumer engagement.”
Brands collaborating with Supermom gain access to user-generated content from moms who share real-time insights into their preferences and product experiences. This grassroots content helps companies adjust their marketing strategies to resonate with local consumers better.
Luke Lim, CEO of Supermom, discussed how Supermom taps into women’s significant influence in household purchasing decisions. Research shows that women make 90% of these decisions, and their social networks shape 85% of their choices. Supermom’s community-first approach allows moms to connect, share experiences, and offer product recommendations in a trusted environment, creating value for families and brands.
“We enable them to harness their influence for personal decision-making and generating income through product endorsements. This dynamic benefits both moms and the companies seeking authentic consumer engagement.” Lim added.
Launched in 2022, Supermom has rapidly grown its community to over 3 million mothers across 6,000 private online groups, offering brands a goldmine of proprietary data that was previously inaccessible. With over 100 brand partners, the platform is now a hub for connecting top-tier consumer goods companies with key household decision-makers, namely moms.
“In the next five to ten years, we aim to engage 20% to 30% of Southeast Asia’s parenting community. As Southeast Asia’s digital economy matures, platforms like Supermom are proving critical in bridging the gap between brands and the region’s evolving consumer landscape. By combining data-driven insights with the natural influence of mothers, Supermom is not just shaping marketing strategies.”
Supermom’s trajectory highlights the increasing role of community-centric platforms in shaping the future of consumer engagement. As the company expands its footprint, it will play a pivotal role in unlocking new opportunities for global brands and Southeast Asia’s growing number of digitally savvy parents. This blend of authentic, community-led influence and real-time data is expected to set a new standard in how brands approach consumer outreach across the region.
With ambitious growth plans for 2024 and beyond, Supermom is positioned to enhance its market presence while setting new standards for authentic, community-driven engagement that resonates with Southeast Asia’s digitally savvy parents.