Heaptalk, Jakarta — Indonesia-based digital marketing group RED Asia Inc has launched its latest initiative, Ready to Evolve and Disrupt with AI (RED AI) For Indonesia, aiming to bridge the gap between business in the country and artificial intelligence (AI) technology by proffering accessible devices to revolutionize the local market in developing their businesses.
The launch of the breakthrough RED Asia covers three advanced AI technologies, one service to AI-powered for business transformation, and a funding program to accelerate AI-based companies in the country.
“The RED AI For Indonesia is our manifestation to encourage innovation and digital transformation in the business landscape to compete globally. With our understanding of the digital marketing industry, we want to lead this paradigm shift toward a future that combines human capacity and creativity with AI technology.” The Managing Partner of RED Asia, Damon Hakim, said.
In collaboration with the Red Asia Inc. subsidiaries, RED AI For Indonesia has released several AI-based services and products to support business performance, including:
- SALTX.AI is built to increase the business income flow, enhance productivity and operations efficiency, encourage data-based decision-making, and elevate customer experience.
- INSIGNIA IQ is designed to facilitate startups to integrate data sources, transform complex data into understandable insight, and ensure the originality of data quality through AI technology.
- RED-AINSTEIN is developed to monitor the brands, competitors, social media conversation, and marketing performance 24/7 and enhance digital marketing campaigns with a high ROI.
- ASK-DEA was created to generate initial ideas and strategies for digital marketing that can be customized according to brand needs, which are still in the early stages. RED AI For Indonesia will provide this technology devoted to 100 local MSMEs.
Releasing acceleration program fund
Red AI-Ventures is specifically designed for the growing AI sector in Indonesia. Apart from being venture capital, this program also aims to encourage selected startups to provide extensive business networks, direct operational support, and business guidance from various practitioners in the AI industry.
As cited in Katadata, Managing Partner Damon Hakim observed that AI-based startups from diverse industries have the potential to get this funding as artificial intelligence technology has been implemented in multiple industries.
In this early stage, the company will target to inject the capital into AI-based startups in Indonesia, around 5 – 10 startups, with an investment value of up to US$1 million, approximately Rp15 billion. According to the company, this strategic fund came from this digital marketing company’s partnership with diverse companies, including Red Asia Inc., Salt.id, and Insignia. To inject this fund this group will inject funds into the seed to early startups, focusing on AI development, possessing its technology, and having technically capable founders.
