Heaptalk, Jakarta — In collaboration with OpenSea, the Coachella music festival produced a series of three NFT collections entitled Coachella Keepsakes (03/05). Powered by the Avalanche blockchain, these collections will serve as access to the music festival offering varied facilities and different levels of exclusivity.
The first collection is the VIP Pass and Oasis Lounge Keepsake which was launched on March 5, 2024. Priced at $1,499 each for a total of 1,000 tokens, these Keepsakes can be purchased until April 1. Holders will gain access to the VIP Festival Pass and its new lounge with exclusive bar benefits, including limited complimentary drinks.
The second NFT called Canvas Welcome Box Keepsake is going to be launched on March 25. This collection will provide merchandise, digital content, and Rose Garden VIP area access. Meanwhile, the third collection will be released in mid-April with the artist’s identity and benefits to be shared at the end of March.
Bringing a new paradigm to live event and ticketing industry
“Our collaboration with OpenSea begins a new chapter in how we use NFTs to provide unique custom experiences for Coachella in real life and online,” stated Innovation Lead for Coachella Sam Schoonover as cited on NFT Now.
Schoonover further said, “We’re moving towards a future where Coachella isn’t just an event you attend, but an experience you can own and shape based on the digital tokens in your possession. We’re enabling this future with OpenSea, a trusted and secure marketplace that helps us safely provide these new opportunities to fans.”
Meanwhile, OpenSea CEO Devin Finzer said the collaboration with Coachella brings together digital and physical, bringing a new standard to the live event and ticketing industry. “We are thrilled to embark on this journey with Coachella, a festival that has dominated the cultural zeitgeist for over two decades. Since our inception in 2017, we’ve been at the forefront of the NFT revolution, witnessing firsthand the expansion of digital ownership and its evolving utilities. Our partnership with Coachella represents a significant milestone, uniting the digital with the physical in ways that promise to enrich the festival experience and usher in a new paradigm in the live event and ticketing industry,” Finzer concluded.
