Heaptalk, Jakarta — Tempo Scan launched the latest products for Total Care Men at the Gelora Bung Karno Complex in Central Jakarta. This launch was held in conjunction with the Total Care Men Xperience, which featured a fun run and body combat session with community members and brand ambassadors Randy Pangalila and Anindita Hidayat. The event was attended by thousands of male participants and enlivened by Indonesian singer Adikara.
The event began with the symbolic launch of a range of products. Participants had the opportunity to try them directly through a face wash session and the distribution of thousands of free products. This hands-on experience allowed participants to feel the freshness of the newly launched products amidst the morning sports atmosphere, supporting men to look their best in every activity.
The new product range for men’s care includes face care, hair care, body care, and fragrance with a Power-Activ formula that is dermatologically tested, halal, and 99.9% effective against germs and bacteria on the skin. During the launch, Nurvi Apriana Yusuf, Brand Investment & Consumer Engagement Manager at Total Care Men, mentioned that one of the flagship products in this range is the Face Wash Bright Intense, specifically designed to thoroughly cleanse the face and enriched with niacinamide to make the face look bright and energized from the first use.
“As awareness of the importance of skincare grows, many Indonesian men are now looking for care solutions to help with various skin issues. Total Care Men products answer that need with an innovative and dermatologically tested care range,” said Nurvi.
Anindita Hidayat, Total Care Men’s brand ambassador, emphasized the importance of skincare for men. She said, “Taking care of skin is not only for women; men must also keep their skin clean and healthy. Total Care Men presents solutions for men who want to appear clean, fresh, and confident, making them more attractive.”
“We are seeing growing interest in men’s skincare products, not only in basic categories like face cleansers but also in dermatologically tested solutions that offer more comprehensive skincare, including oil control, preventing dull skin, acne care, and sun protection,” Nurvi concluded.
