Jakarta, August 2026 – Jakarta International Baby Products & Toys Expo and Indonesia Stationery Expo (IBTE) 2026 returns as a leading business platform that brings together manufacturers, distributors, importers, retailers, brand owners, and industry professionals from the toys and baby products sectors across the globe. Taking place from 19–22 August 2026 at Hall B & C, JIExpo Kemayoran, Jakarta, IBTE 2026 will showcase thousands of innovative products and create promising business opportunities for the Indonesian and Southeast Asian markets.
As one of Indonesia’s largest exhibitions dedicated to baby products and toys, IBTE 2026 will feature more than 500 global companies across over 1,000 booths. Covering 20,000 square meters of exhibition space and expected to attract more than 40,000 international professional buyers, the exhibition will showcase more than 100,000 new and trending products from five major categories: Trendy Toys, Toys, Baby Products, Stationery, and IP Licensing. Featured
products include blind boxes, plush toys, collectible cards, building blocks, educational toys, AI-powered toys, baby care products, maternity products, baby electrical appliances, stationery, and merchandise based on globally renowned licensed characters.
The Trendy Toys category is expected to be one of the main highlights of this year’s exhibition. Numerous official license holders will showcase products based on internationally popular characters and franchises such as Crayon Shin-chan, Pokémon, Naruto, My Little Pony, Transformers, and many other well-known intellectual properties (IP) with strong fan bases worldwide. In addition, several exhibitors will introduce their own original IPs, creating new opportunities for collaboration and distribution in global markets.
IBTE 2026 will also serve as a sourcing platform for buyers seeking manufacturers with comprehensive production and supply chain capabilities. Many exhibitors are source factories with expertise spanning product design, mold development, mass production, and OEM/ODM services. These capabilities provide distributors and brand owners with the flexibility to develop exclusive products while maintaining competitive quality standards and large-scale production
capacity.
Beyond mainstream products, the exhibition will feature a wide range of innovative offerings that reflect current global consumer trends, including AI-powered plush toys, collectible toys, stress-relief toys, creative stationery, and blind box products that continue to gain popularity among younger generations. These innovations are designed to meet the evolving demands of modern consumers who value creativity, engagement, and collectability.
Within the toy category, visitors will discover products catering to all age groups, including educational toys, role-play toys, remote-control toys, smart toys, and various products that support children’s creativity and learning development. The participation of manufacturers from major toy production hubs around the world will also provide Indonesian buyers with direct access to efficient and competitive supply chains.
According to the organizers, Indonesia remains one of the most promising growth markets for the toys and baby products industry. Supported by a large young population, rising consumer purchasing power, and the rapid expansion of the retail and e-commerce sectors, Indonesia continues to attract international companies looking to strengthen their presence in Southeast Asia.
In addition to the exhibition, IBTE 2026 will host a variety of supporting programs, including business matching sessions, buyer networking activities, industry seminars, product showcases, and interactive events designed to connect industry stakeholders and foster long-term business partnerships.
By bringing together thousands of new products, hundreds of global manufacturers, and tens of thousands of industry professionals from Indonesia and abroad, IBTE 2026 aims to become a key hub for trade and innovation in the baby products and toys industry while further strengthening Indonesia’s position as a strategic business gateway to Southeast Asia. As a professional trade exhibition, IBTE 2026 is intended exclusively for industry professionals and business visitors. No admission for visitors under the age of 16 from 19–21 August 2026. The exhibition will be open to the public on 22 August 2026.
