Jakarta, June 23, 2025 – As a prestigious event in Southeast Asia, the Indonesia International Baby Products and Toys Expo (IBTE) is back, showcasing a wider and more exciting range of product categories, including Blind Boxes, Plush Toys, Building Blocks, Collectible Cards, baby and kids’ toys, educational toys, AI-powered toys, stationery, mother and baby products, kids’ electronics, baby and child care products, other children’s supplies, and licensed IP.
The three-day exhibition, taking place from Wednesday to Friday, August 20–22, 2025, is specially curated to feature products that reflect global trends and the latest innovations, while catering to the ever-evolving market demands. With strong support from various associations and industry partners such as AMI, P4B, ASENSI, AIMI, ATPA, ATAA, and APMI, the event further strengthens its position as the largest and most prestigious international B2B platform in Southeast Asia. This year, more than 1,000 booths from countries and regions including Indonesia, Singapore, Korea, China, Malaysia, Hong Kong, and more will fill nearly 20,000 square meters of exhibition space.
Key Activities:
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Thousands of Innovative Products:
Visitors will discover a wide selection of exclusively curated products from suppliers and industry players, showcasing the newest, most unique, and solution-driven innovations. Trendy toy brands such as Baby Three, Blokee, Kimmon, MLBB, Mr. Pa, Wakuku, and Kayou will also be featured. -
Business Matchmaking Program:
The Business Matchmaking platform enables participants to schedule meetings with potential business partners, opening opportunities for direct interactions before and after the expo—paving the way to new opportunities. -
Seminars and Workshops:
A series of informative and educational sessions will discuss trends and business development strategies in the industry. One highlight will be delivered by TikTok by Tokopedia Indonesia, one of the country’s leading e-commerce platforms, sharing insights on how to successfully sell in online marketplaces—particularly in the baby and toy product sectors.
In addition, on the second day, the expo will also host a special International Licensing Conference, organized by the Indonesian Licensing Association (ASENSI) in collaboration with Chaoyu Expo. This exclusive session will feature experts from Licensing International, ASENSI’s Chairperson, and representatives from The Walt Disney Company, who will share valuable insights on global licensing trends, brand collaboration opportunities, and strategies to grow intellectual property—particularly in the character-based products and toy markets—while positioning Indonesia as a hub for licensing and IP-driven business.
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Exciting Competitions:
Each day will feature a different competition. Day one will host a cosplay competition with the theme MLBB (Mobile Legends: Bang Bang) sponsored by Manyc, followed by a Tamiya race on day two, and a Beyblade battle on the final day sponsored by Hayidai. These competitions offer chances to win attractive prizes.
“This exhibition is a strategic platform for baby and toy industry players to explore new opportunities, exchange insights, and build collaborations in addressing market dynamics. Through direct interactions with trusted suppliers, participants can gain access to high-quality products at competitive prices,” said Mr. Sutjiadi Lukas, Chairman of the Indonesian Toy Association.
“This is the largest exhibition in Indonesia and even Southeast Asia. IBTE is an extraordinary platform for businesses, creators, and license holders to meet, exchange ideas, and build strategic partnerships using IP or licensing to advance the licensing business in Indonesia,” said Mrs. Susanty Widjaya, Chairperson of the Indonesian Licensing Association (ASENSI).
“A total of 40,000 visitors are expected to fill the exhibition area throughout the event—from professional buyers, retailers, concept store owners, creative industry players, to enthusiastic general consumers of the latest baby and toy product trends. Their presence is expected to drive new business opportunities, idea exchange, and strengthen the supply chain of baby and toy products in Indonesia and across Southeast Asia,” said Mr. Nelson Hou, General Manager of IBTE.
Don’t miss the chance to be part of Southeast Asia’s largest B2B expo!
Get more information and register for free now at:
👉 https://regis.whome.ata-system.com/registrasi_ibte_D
More Information:
Chaoyu Expo & Peraga Expo
Springhill Office Tower, Suite 12G-H
Tel: +62-22604789 (hunting)
Email: info@peragaexpo.com
