Heaptalk, Jakarta — Indonesia’s Ministry of Cooperatives and Small and Medium Enterprises (Kemenkop UKM) continuously strives to prevent the Temu application from operating in the archipelago.
“The TEMU application is available on the App Store and Play Store today. We will take down the application as this Chinese application will disrupt Indonesian MSMEs,” Special Staff of the Minister for Creative Economy Empowerment, Ministry of Cooperatives and SMEs, Fiki Satari, conveyed.
Based on his statement, the Ministry of Cooperatives and SMEs will meet with the Ministry of Trade, the Ministry of Communication and Information, and the Ministry of Investment to discuss the development of the digital economy and the Temu application.
As is known, the TEMU application has a concept of selling goods directly from the factory to consumers without sellers, resellers, drop shippers, and affiliates so that there are no tiered commissions. This is coupled with the platform’s subsidies, making products in the application priced inexpensively.
Concurrently, Acting Deputy for SMEs, Temmy Satya, considered that the meeting has the potential for extraordinary threats because it can supply products directly from the factory to consumers. According to him, this application is a mode launched by individuals to facilitate the purchase of foreign products in the archipelago.
Since September 2022, the TEMU application has registered its trademark in Indonesia thrice. As of July 22nd, 2024, the TEMU application also re-submitted its registration to the Directorate General of Intellectual Property Rights (DJKI) of the Ministry of Law and Human Rights. This registration failed because an Indonesian company with a similar name and the Indonesian Standard Business Classification (KBLI) were mainly identical.
Fiki looks forward to the Ministry of Law and Human Rights, the Ministry of Trade, the Ministry of Communication and Informatics, and related stakeholders joining forces to prevent the penetration of the TEMU marketplace into Indonesia.
