Heaptalk, Jakarta — PT MAP Aktif Adiperkasa Indonesia officially launched a new footwear collection under the Skechers brand. The collection aims to meet the demands of active individuals and provide superior support and comfort for long-term foot health.
“Choosing the right footwear goes beyond comfort; it’s essential to preventing long-term discomfort and injuries. Skechers offers footwear solutions equipped with advanced technology, certified by the American Podiatric Medical Association (APMA) for upholding high standards of foot health.” Stefani Saragih, Brand Marketing Division Manager at PT MAP Aktif Adiperkasa Indonesia, said.
The event showcased three primary collections, covering:
- Skechers Arch Fit: Optimized Arch Support for Foot Health
Skechers Arch Fit shoes are crafted with the Arch Fit® Insole, which the APMA recognizes for contributing to arch support and foot health. This insole evenly distributes pressure across the foot, making it ideal for those with flat feet or individuals needing enhanced arch support. Developed over 20 years and informed by extensive research, including non-weight-bearing foot scans from over 120,000 individuals, this technology aims to reduce discomfort and promote long-term foot wellness.
- Skechers GOwalk: Reliable Comfort for Daily Activities
Designed for those with long, active days, Skechers GOwalk features Air-Cooled Memory Foam technology to maintain airflow, adapt to the foot’s shape, and ensure all-day comfort. Lightweight and flexible, these shoes are ideal for seamless daily movement. Select GOwalk models are also equipped with the Arch Fit® Insole, enhancing arch support and making it an optimal choice for everyday wear.
- Skechers Max Cushioning: Extra Padding for High-Intensity Activities
When activity levels intensify, extra support becomes crucial. Skechers Max Cushioning, built with Ortholite Cushioning, provides additional padding while keeping feet dry, making it perfect for sports and high-energy pursuits. Some Max Cushioning models also incorporate the APMA-approved Arch Fit® Insole, adding support that reduces pressure on the feet and enhances comfort during strenuous activities.
