Heaptalk, Jakarta — Npure, an Indonesian skincare brand, will host the Healthy Fest 2024 on November 17 at Ecovention, Taman Impian Jaya Ancol, North Jakarta. The event is expected to attract around 5,000 visitors, along with 100 instructors and performers.
This year’s event brings a fresh concept with the theme 3S: Skincare, Sports, Superfood. As part of its campaign for healthy skin, the event aims to help the public achieve overall healthy skin, not just fair and glowing skin. Previously, the brand held Healthy Fest 2023 and a series of Road to Healthy Fest events in Bandung, Solo, Medan, and Yogyakarta.
According to Willy Handoko, Npure CEO, since its inception seven years ago, Npure has consistently educated people that beauty is not only about having fair skin, but about having healthy skin. Willy admitted that this hasn’t been an easy task due to the common mindset in Indonesia that beauty means fair skin and skincare can provide instant results.
“We believe that no matter the skin color, what matters is having healthy skin. That’s why Npure, as a local brand, will continue to educate the importance of healthy skin. And healthy skin can certainly be achieved through a healthy lifestyle,” Willy stated in South Jakarta (11/11).
Featuring skincare, sports, and superfood
Healthy Fest powered by Npure 2024 will feature various activities, including skincare activities, sports activities, and a superfood corner. The skincare activities will include a sunscreen corner, beauty vanity, skin checks, and beauty activities. Sports activities will include a fun color run (5k), workout classes (yoga, pound fit, zumba, body combat), FunFit Playground, workout challenges, and a pilates class.
Through Healthy Fest 2024, Joanne Victoria, Chief Marketing Officer of Npure, said the brand wants to offer a unique experience in each activity, inviting visitors to experience the synergy between skincare and a healthy lifestyle. “Why is Npure, a skincare brand, organizing a sports event like this? Because we really want to promote a generation with healthy skin through the 3S campaign. The 3S—Skincare, Sport, and Superfood—will be implemented in all of Npure’s campaigns, both online and at the Healthy Fest offline as well,” Joanne explained.
At the event, the brand will introduce its latest product, Acne Power Clear Micellar Water. With a 5-in-1 formula that addresses five skin concerns in one swipe, this product is claimed to be ideal for those who are active and frequently exposed to outdoor environments. The event will also feature performances by Funky Monkey and Tulus.
