Heaptalk, Jakarta — In celebration of Eid al-Fitr 1025, Rookie Kids unveiled its latest stylish and versatile fashion collection through the launch of its Premium Athleisure Collection and DIY Eid Accessories Workshop at Pondok Indah Mall 3, South Jakarta on Thursday. (03/13)
“As a home for premium athleisure wear for children, we aim to offer a collection that is not only stylish but also comfortable, ensuring little ones can enjoy every special moment during Ramadan,” said Martina Harianda Mutis, General Manager of Brand Marketing Sports at MAP Active.
The event showcased an elegant range of children’s apparel, from sporty outfits, denim, t-shirts, and sweaters to footwear. It was presented through a Trunk Show and an engaging talk show featuring a children’s stylist, making the fashion launch even more captivating.
“Through collaborations with parenting and children’s lifestyle influencers, Rookie Kids delivers inspiring content on social media, showcasing Ramadan fashion trends and encouraging families to celebrate this special occasion together,” Martina explained.
She added, “With our stylish and comfortable premium fashion collection, Rookie Kids is ready to make Ramadan with your little ones even more memorable. Discover our latest collection at the nearest Rookie Kids store and enjoy a delightful shopping experience.”
In addition to showcasing its fashion collection, the premium athleisure brand—also present at Pakuwon Mall Surabaya and Lotte Mart Jakarta—is offering a Sweet Ramadan Surprise: Every purchase includes a complimentary iftar snack at eight Rookie Kids outlets.
This brand hosts a DIY Eid Accessories Workshop to excite Ramadan. The workshop will allow children to unleash their creativity by making bracelets, keychains, and other fun crafts. Furthermore, Rookie Kids collaborates with parenting and children’s lifestyle influencers to create inspiring social media content, encouraging families to celebrate Ramadan in style.
