Heaptalk, Jakarta – Noice, Indonesia’s digital audio content platform, announced it raised undisclosed capital in pre-series A funding round off the back of the high public enthusiasm for the industry across the nation. The investment was led by the two notable venture capitals, Alpha JWC Ventures, and Go Ventures. In addition, Kinesys Group, Kenangan Fund, and a handful of angel investors also participated in this round.
According to the Company, the capital is set up to soar Noice’s performance in three key areas, namely human capital, original content, and technology. Noice that aggressively expands its business requires great human capital to optimize its work. Therefore, the Firm started to land part of the fresh fund to hire excellent human resources to build a solid team.
In line with its vision as the multi-vertical audio platform that supports vernacular content to Indonesian, the round investment will assist the Firm in broadening original content programs, expanding content distribution coverage, and building an exclusive system that empowers content creators to pour out their creativity.
On the side of technology development, the Jakarta-based Company, specifically, focuses on boosting the performance of NOICE Live, its fresh feature that is reported will be launched shortly. This feature is expected to bring new audio-social experiences due to its ability that allows all users – community, musicians, and so as ordinary music lovers – to have a real-time interaction. Creating this feature is a company’s tangible step to surge the users’ engagement.
“Moreover, we combine our new features into the platform to broaden our content distribution, prepare tools for producing content and monetization, as well as enhance community engagement in our application significantly,” stated Chief Executive Officer (CEO) of Noice Rado Ardian, as cited in BeritaSatu (07/09).
In responding to the capital disbursement, the partner of Alpha JWC Ventures Eko Kurniady affirmed that this investment is conducted based on a strong reason. The exponential growth shown has successfully verified the immense value of the platform. The Company’s system that is well executed made a total of users’ number increased by 144% during a year. In addition to its growth, Eko viewed that Noice has a promising plan that potentially becomes a game-changer in the content industry.
“Strategic Ecosystem-backed Noice that develop rapidly becomes a consideration that urges us to believe in Noice’s track to win the local market. We are proud to continue our commitment to double down our support in this Company,” stated Eko.
Previously, during the increase of digital transformation rate expedited by the covid-19 condition, the popularity of the audio platform ramps up significantly. The rise is not a fluke, likely, it has occurred considering the curbs that requires people to stay at home to prevent the virus transmission. Society who suffer from boredom tend to seek entertainment, one of which is by listening to music. The opportunity, further, has been caught by Noice as a golden moment to grow. Starting its debut in 2018, Noice has reached out to 800 thousand listeners across Indonesia. Mahaka Radio Integra (MARI)-backed audio content platform claimed it has become the biggest podcast network in Indonesia with over 100 original showcases, including streaming radio and audiobooks.
