Before launching the funding facility of Rp300 billion for D2C startups, CGC has also injected into more than five startups, including Offmeat, Ringkas, Kynd, and Allura.
Heaptalk, Jakarta — A venture capital platform, Creative Gorilla Capital (CGC), has launched its funding debut, namely Gorilla Silverback Fund, worth US$19.8 million (Rp300 billion). The funding establishment aims to invest in potential Consumer-focused (D2C) startups from several ecosystems in Indonesia.
Through this strategic initiation, CGC intends to back Indonesia‘s startup practitioners with a high creativity and marketing capability to sharpen business strategy adequately in achieving a marketing hypergrowth target.
“Apart from granting a funding facility and professional consultation of our partners, CGC would also provide access to the most powerful creative ecosystem in Indonesia devoted to the selected startups. Therefore, by exposing their potential to world-class professional marketing and data-based solution, we have a powerful confidence to frank multiple opportunities for startup founders to perform excellent progress,” admitted the Founding and Managing Partner of CGC, Benz Julio Budiman.
The tremendous potential would be a driving factor for technology and digital-based D2C businesses to afford the product and service for consumers to continue developing. Moreover, the supply chain is anticipated to be more efficient, along with plenty of e-commerce presence in the country.
According to the whitepaper information released by Accenture, the rapid enhancement of the market for goods and services has attained six-fold, with a value worth US$7.9 billion between 2015 and 2020. The outcome was also influenced by Indonesia’s population of over 260 million, rapid urbanization, and people’s per-capita income.
Perceiving this potential, Creative Gorilla capital initiates this Gorilla Silverback Fund facility to raise the momentum of D2C startups to utilize the digital business ecosystem spike in the country. For this reason, CGC will thoroughly position its role as a marketing and consumer business network.
“To date, CGC has injected to more than five startups, covering the Offmeat, Ringkas, Kynd, and Allura, with several more deals in progress. Regardless of the winter phase around the startup ecosystem, CGC believes the startup will retain its long-term business continuity. Thus, in the three years ahead, we aim to work selectively with potential future leaders to attain a winning brand locally and globally,” Concluded Benz.
