Heaptalk, Jakarta — Microsoft and LinkedIn unveiled the use of artificial intelligence (AI) in the workplace in Indonesia, summarized in the global report Work Trend Index 2024 (06/12).
The report reveals that knowledge of Indonesian workers who actively use generative AI as well as leaders who believe the importance of AI adoption stay competitive in exhibiting a higher percentage compared to data from the Asia-Pacific region and globally. These findings not only reflect Indonesia’s strong interest in leveraging AI to create business impacts but also hint at the potential emergence of a new AI-driven work culture in Indonesia, fostering a sense of optimism for the future of business in the country.
“We are currently in an era of AI transformation that allows us to create and innovate much faster. Indonesia’s speed in adapting and growing in this era shows that we are on the right track to realizing Indonesia’s digital economic opportunities and creating a greater positive impact on the wider community. The key is channeling that enthusiasm into real business AI transformation by doing three things. First, identify business problems and integrate AI into their solutions. Second, take a top-down and bottom-up approach. Third, prioritize AI skills training for every individual,” said Dharma Simorangkir, President Director of Microsoft Indonesia.
Surveyed 31,000 people in 31 countries
The report, titled ‘AI at Work is Here. Now Comes the Hard Part’ was produced by surveying 31,000 people in 31 countries, including Indonesia. The survey results were combined with employment and recruitment trends on LinkedIn, trillions of Microsoft 365 productivity signals, and research with customers from Fortune 500 companies.
Along with the report, Microsoft announced new capabilities in Copilot for Microsoft 365, while LinkedIn released more than 50 free learning courses for LinkedIn Premium subscribers to empower professionals at all levels to enhance their AI skills. “With the transformative changes in the workplace due to AI, companies need new guidelines for recruiting a workforce,” said Rohit Kalsy, Indonesia Country Lead, LinkedIn.
“With the rapidly evolving workforce ecosystem, leaders who prioritize flexibility and invest in developing AI-ready workforce skills will gain a competitive edge. As many as 69% of business leaders in Indonesia stated that they would not hire someone without AI skills. This underscores the urgency and importance for professionals to focus on enhancing AI skills through training. Meanwhile, our data shows a 65% increase in learning hours for the top 100 AI/generative AI courses from 2022 to 2023 on LinkedIn Learning. A record number of participants have taken the top AI courses on LinkedIn since January 2023 in Southeast Asia, Australia, and India,” Kalsy concluded.
