Heaptalk, Jakarta — AlloFresh, an e-grocery platform, has introduced a campaign titled ‘S3 Belanja: Simpel, Semurah Itu, Selengkap Itu’ to encourage Indonesian mothers to become shopping experts akin to PhD graduates (08/14).
This campaign is a response to the challenges faced by modern mothers in meeting daily needs. Amidst juggling family, household, careers, and social life, modern mothers are increasingly switching to online shopping for their daily needs. Online shopping offers convenience and benefits in terms of time, effort, and potential savings through various promotions and discounts available.
Recently, the trend of online shopping in Indonesia has been rapidly growing. Latest data from We Are Social 2024 exhibits that 59.3% of Indonesians aged 16-64 now regularly shop for products or services online every week. Moreover, 34.4% of them have made digital platforms their primary choice for daily needs, including groceries.
Established in 2022
“We understand the busy lives of mothers. Therefore, AlloFresh presents S3 Belanja, our commitment to providing the best e-grocery experience for moms in 17 cities across Indonesia,” stated Sandy Maulana, VP Marketing AlloFresh, in Jakarta (08/14). This e-grocery platform features fast delivery within two hours with flexible delivery time options.
Meanwhile, Tasya Kamila, a public figure and mother of two, shared her experience as a brand ambassador and AlloFresh user during the S3 Belanja launch. “Being a mother is the most important role in my life, but I also have other roles as a public figure. AlloFresh makes it easier for me to meet my family’s needs amidst my busy schedule. Its services are simple, fast, and reliable anywhere. I feel like I’ve earned a PhD in shopping,” Tasya explained.
AlloFresh was established by Trans Retail Indonesia, Bukalapak, and Growtheum Capital Partners in 2022. Currently, the platform provides delivery services in 17 major cities, including Greater Jakarta Area and Balikpapan. The products offered are competitively priced with multiple discount vouchers and free shipping options. New users can enjoy a discount of Rp99,000 and free shipping. AlloFresh provides a wide range of daily necessities, including fresh food, dairy and eggs, frozen foods, and household and baby products.
