Heaptalk, Jakarta — OCBC inaugurated a creative hub facility called Ruang Kreasi which is located at the Cisauk Intermoda Modern Market, Tangerang Regency, Banten (03/01). The aim of providing this facility is to help MSMEs understand more about marketing strategies for selling their products.
According to the President Director of OCBC Indonesia Parwati Surjaudaja, the existence of this creative hub makes OCBC the first bank in Indonesia to have a creative hub facility. “We at OCBC have a vision to be a trusted partner to improve the quality of life. It’s simple but the meaning and responsibility are very challenging. Through this commitment, we are encouraged to constantly innovate to remain relevant,” Parwati said at the Ruang Kreasi OCBC in Pasar Intermoda Cisauk, Tangerang (03/01).
She further explained, “Then why creative hub? Creativity may not be a word that immediately comes to mind when you hear the word bank. However, we at OCBC believe that creativity is a competitive edge that is needed to go far. With that spirit, we present the Ruang Kreasi OCBC.”
Parwati hopes that the creative hub can produce creative content to support Indonesia to become financially fit. In addition, this facility can also be used by MSME players to carry out live shopping, create content to market their products, and facilitate workshops or networking for upgrading.
On the occasion, Executive Director of Marketing Lifestyle and Business at OCBC Indonesia Amir Widjaya explained the details in the Ruang Kreasi. “There is a photo studio, makeup room, podcast room, live studio, and meeting room that can be leveraged by MSME players,” Amir said.
This facility is available for free by activating Nyala Credit Card or Nyala Global Credit. The Cisauk Intermodal Market was chosen as the location as it is strategic and easy to reach from Cisauk Station.
Editorial team: Sinta
