Heaptalk, Jakarta — Wardah Colourverse 2025, which took place from February 7 to 16, successfully attracted more than 25,000 visitors. At this event, visitors could experience personal color analysis, either through the assistance of beauty advisors or using Wardah Personal Colour AI technology to find their suitable personal colors.
Findi Novia Lusintasari, Wardah Decorative Marketing Group Head, said, “We are proud to present the Personal Colour Analysis experience at Wardah Colourverse, as an innovation that integrates science, technology, and art to create an authentic beauty experience. This initiative is an important step in building a sustainable beauty industry and personal color ecosystem in Indonesia, where every individual can recognize and celebrate their uniqueness with confidence through seasonal colors ranging from Warm Spring, Warm Autumn, Cool Summer, to Cool Winter.”
Furthermore, Findi added that they appreciated the extraordinary enthusiasm from consumers and the collaboration established with collaborators. She hopes that Wardah Colourverse will become a breakthrough for the beauty industry in Indonesia and Southeast Asia, realizing a more inclusive future of beauty.
Over the ten days, this Indonesian cosmetic manufacturer not only introduced the Wardah Makeup Look 2025 along with a variety of its superior cosmetic products but also provided interactive experiences for visitors to help them find personal colors that match their skin tone and undertone, as well as color recommendations for fashion, apparel, and accessories that best suit the seasonal colors to support the overall look.
In addition, the event also featured 76 speakers from Indonesia and globally who conducted workshops and talk shows to enhance visitors’ understanding of the concept of Personal Colour, the latest beauty trends, and makeup application techniques from experts.
Wardah also presented five awards to several figures, namely:
- The Trailblazer of Personal Colour was given to Oya Miranti, director of Ranlooks Image Consulting, and Chaebin Lee, founder of @colorforyou.id, as a form of appreciation for pioneers who have shaped the trend of personal color in Indonesia.
- Beauty Innovator of the Future is a form of appreciation for a visionary who defines beauty through color and technological innovation. This award was given to Belinda Luis, President Director of Pixie Lab.
- Global Guardians of Colour Excellence is a form of appreciation for those who elevate the beauty industry by bringing the best color innovations to the world. This award was given to Sung Ho Lee, CEO of Sunjin Beauty Science.
- Beauty Guru of The Year is a form of appreciation for beauty experts whose expertise, knowledge, and influence redefine beauty standards. This award was given to Tasya Farasya, Beauty Content Creator; Abel Cantika, Beauty Content Creator; and Marlene Harliman, Professional Makeup Artist.
- Woman of Impact and Influence is a form of appreciation for inspirational women who lead with vision, strength, and purpose. This award was given to Retno Marsudi, UN Secretary-General Special Envoy on Water and Board of Council Paragon Wardah Stewardship for Global Impact; Dyah Roro Esti, Deputy Minister of Trade RI; Lilis Mulyawati, President Director of Watsons Indonesia; and Prof. Stella Christie, Deputy Minister of Research & Education.
