The HOMEDEC aims to attract around 27,000 visitors.
Heaptalk, Jakarta — A design interior exhibition, HOMEDEC 2022, officially opened from December 15th to 18th, 2022, at Indonesia Convention Exhibition (ICE) BSD, Tangerang. Presenting a Year End SALEbration as the theme, the organizer aims to stimulate Indonesia’s interior design sector’s eagerness to reveal the latest concept after two years of being hit by the pandemic.
Marking the expo’s opening occasion, the Director of PT Citra Inovasi Strategi, Arief Sofyan, “After being postponed for two years due to the COVID-19 pandemic, we determined to retrieve the interior design industry in Indonesia. As a result, organizing the HOMEDEC 2022 will be focused on the retail market scheme, aiming to chase the direct transaction with the visitors and attain our targetted transaction,”
To capture a more extensive market and support the digital ecosystem in the country, Arif also conducts the HOMEDEC expo with a hybrid scheme through cooperation with one of Indonesia-based e-commerce platforms, Blibli.com. This action is intended to facilitate the transaction process among visitors by utilizing a digital asset that this platform possesses.
As an official e-commerce partner, the Assistant Vice President of Business Planner of Bliblihome, Tri Wahyudi, explained, “To provide a seamless retail shopping devoted to the visitors, Blibli introduces the click and collect feature, enabling customers from outside area to click and buy their intended products at Homedec online store. Afterward, they can scan the barcode and pick their products in the Homedec expo,”
Several enticing programs also animate the visitors’ experience while visiting the expo: HOMEDEC Talk, a fruitful session to share visitors in choosing a good home living and building a business from the local material; Kutu Market, an old school community to catch visitor attention toward the creation of the vintage good; Wonders of Weaving x Mario Wibowo Gallery, an installation and architecture photography exhibition; the Trash Deposit in collaboration with Waste4Change, an environmental sustainability program in utilizing a recycling waste at the expo.
In the four days of the expo, the promoter aims to target a transaction worth US$4,5 million, or equal to Rp70 billion. Presenting around 200 booths from 80 well-known companies in the exhibition, PT Citra Inovasi Strategi has vigorous confidence in attracting 27,000 visitors.
Supported by the Indonesian Interior Design Association (HDII), Rina Renville, conveyed, “We are pleased to retain this cooperation since 2014. Thus, in this latest expo edition, we will showcase an ID Zone as the installation area, expecting to deliver an advanced recommendation for interior design practitioners in boosting their creations,”
