Heaptalk, Jakarta — Malaysia Airlines announced a partnership with Google to digitalize its operations while boosting the country’s tourism (03/13).
This partnership will drive ongoing growth and innovation across several critical product domains to foster a holistic ecosystem that prioritizes a seamless customer experience. With the rising travel demand exceeding pre-pandemic levels, the airline set substantial network expansion plans this year by harnessing innovative technologies to fuel its growth and marketing channels.
Both parties works together to leverage digital marketing and AI marketing technologies to improve the airlines’ commercial operations, simplify processes, and deliver tailored experiences to travelers. Google’s AI-powered Performance Max will allow the airline to optimize its marketing campaigns and increase reach, relevance, and ROI in a growing competitive travel market.
Strengthening Malaysia’s position as a tourism hub
“We are excited to embark on this transformative commercial journey with Google to strengthen our reach and capability by tapping into international markets. As the national flag carrier, we are deeply committed to driving the growth of tourism and fostering economic development in our country,” stated Chief Commercial Officer of Airlines at Malaysia Aviation Group Dersenish Aresandiran in a written statement.
By harnessing Google’s technology innovation and expertise, Aresandiran is optimistic that his party will be able to unlock new opportunities, elevate the travel experience, and strengthen Malaysia’s position as a leading tourism hub in the region, aligning with the Government’s vision for Visit Malaysia Year 2026 (VMY2026).
Meanwhile, Google Malaysia, Pakistan, & Frontier Markets Managing Director Farhan Qureshi said, “Malaysia’s tourism sector is poised for significant growth, and Google is committed to supporting Malaysia Airlines in capitalizing on this opportunity. We’re thrilled to embark on this journey and explore what we can do more together this year.”
