SINGAPORE, June 10, 2024 – TradeFlow Capital Management (TradeFlow) is pleased to announce the expansion of our team with Subra Shankhar joining us as Senior Advisor, Africa Trade Partnerships and Digital Ecosystem Development.
Subra’s expertise in trade finance, digital trade ecosystem development, FinTech and stakeholder engagement will be invaluable as TradeFlow continues to grow our presence and impact across the African continent.
In this role, Subra will have a dual focus on:
1. Building strategic commercial partnerships across Africa to strengthen the digital and general trade ecosystem, as well as the financing capabilities of our Trade Flow funds.
2. Engaging with diverse stakeholders in the African trade landscape to drive the coordination and execution of initiatives that support import/export and inventory storage transactions.
Subra will also provide strategic recommendations to senior management on matters impacting our global Ecosystem.
Subra has over 30 years of success building and running businesses in the tech industry. He has grown in the past decade as a respected voice in digitisation of trade. As founder and principal of TOTTA, he is driven by his core belief in digitization, with a focus on securing finances and making trades happen in reality.
Dr. Tom James, CEO of TradeFlow stated: “TradeFlow has been active in Africa since 2018 and I am very excited to welcome Subra aboard to help execute our plans to scale up our activity across the African continent. TradeFlow is now in its 7th year of strong and stable growth and Subra’s expertise will no doubt help us further our Digital Trade capability and overall trade capacity.”
Added John Collis, CRO of TradeFlow: “Tradeflow is helping more and more SMEs and local communities across Africa through our TradeFlow Funds. With Subra joining us, we shall be able to scale up our Funds to effect greater positive impact across Africa.”
