Heaptalk, Jakarta — Souvenir Local (SOVLO), the latest fashion brand by the nation’s children of Lotus Group, launches the recent campaign as a theme in the last quarter of 2021 #Bangga Ilustrator Lokal, as an appreciation for the creativity of Indonesian Illustrators and as a contribution to retrieving the Indonesia economic. The latest campaign of this fashion brand plans to take place until the end of 2022.
SOVLO expects to be able to cooperate with 500 capable illustrators in Indonesia. By collaborating with plenty of illustrators, SOVLO invites to propose their most outstanding creations to turn into the latest fashion products produced by SOVLO and then marketed to the public. As a result, the Illustrators will gain the income of this cooperation. Since February 2021, SOVLO has genuinely been executing collaboration plans, showing encouraging outcomes. Therefore, this brand fashion is attempting to carry out this strategy to a further stage.
Lidya Valensia, CEO and Founder of SOVLO, clarifies regarding this collaboration step, “After cooperating with various illustrators, we encountered the quality of the work of these local illustrators is perfect and adored by consumers. Unfortunately, in crises, their creations frequently end up on paper or stored on computers, without generating being able to generate income for them due to obstructed in making their passion and talents a source of livelihood.”
Sandiaga Salahuddin Uno, the Minister of Tourism and Creative Economy of the Republic of Indonesia, also presented his keynote speech during the press conference, “creative economic opportunities are still extremely available in Indonesia. Moreover, the government has also determined that the creative industry is the backbone of the country’s economy. Creative industry players require to continue to be creative with modern regenerations to be able to compete. In addition to being innovative, creative industry players, including those from the MSME category, need to adapt to the situation and have a tough mentality to endure. If they could have all of that capabilities, the creative economy would be able to develop and contend,”
The creative economy sector has contributed a gross domestic product (GDP) by 1,100 trillion of 17 creative economy sub-sectors dominated by fashion, culinary, and crafts until June 2021. The GDP contribution of the creative economy sector for Indonesia is the third-largest around the world, following the United States of Hollywood and South Korea of K-POP. To the tune of 33.4% of creative actors in Indonesia come from the fashion sub-sector, including small and medium industries, with the total obtaining 2,5 million people. The export value of the fashion sub-sector is also the most enormous, reaching a total of 15 million US$ in 2019. The Small and Medium Industry (IKM) fashion sector has recorded a considerable contribution to (GDP) of 19.5%, which increased from the previous value of 5.4% since 2019.
The Ministry of Tourism and Creative Economics also implements assistance through facilities to encourage this sub-sector more substantially and issue a policy to promote fashion works in Indonesia, guarantee the availability of raw materials, and promote fashion products to the market domestically and globally.
“Therefore, I declare my appreciation and full espouse for SOVLO’s program to embrace plenty of illustrators to produce uncommon works with positive and empower themes to be more valuable in the domestic and the export fashion market,” said Sandiaga Uno in his statement.
Souvenir Local (SOVLO) has a target to cooperate with around 400-500 proficient local illustrators until the end of 2022 to create superior quality products with distinctive illustrations from this #Bangga Illustrator Lokal campaign. By presenting a variety of design preferences, the customers have plenty of options to express their personality and for various necessities.
“We expect the Bangga Ilustrator Lokal campaign also could be accepted by the public to gain the greatest creations of local illustrators, bolster the illustrators’ life, and creative workers in the fashion sector. We also wish to be able to contribute to the economic restoration,” said Lidya Valensia in her closing statement.
