Heaptalk, Jakarta — Malaysia-based private equity firm Creador has officially acquired a controlling stake in Indonesia’s B2B hospitality marketplace MG Group. This strategic investment will enable MG Group to expand globally, leveraging its advanced technology platform and extensive network of over 350,000 accommodation suppliers and 8,000 global buyers.
Asia now accounts for the largest share of global travel, driven by its burgeoning middle class, rapid urbanization, and a younger demographic eager to explore the world. MG Group, deeply embedded in this dynamic region, is uniquely positioned to spearhead the future of B2B hospitality from its Southeast Asian stronghold. With its scalable, low-cost model and proprietary technology, Creador’s acquisition of MG sets the stage for global expansion.
“Asia is not just the largest travel market; it’s the region defining the future of travel. MG Group’s innovative platform and lean business model uniquely equip it to lead the next wave of growth in global B2B hospitality. With this investment, we are building a global platform from the world’s fastest-growing region.” Creador’s Founder and CEO, Brahmal Vasudevan, said.
This acquisition marks a pivotal step in Creador’s investment strategy as MG Group’s proprietary platform, MG Jarvis, continues to revolutionize the B2B hotel distribution industry. The platform offers swift, low-cost connectivity and high-quality, real-time distribution, positioning MG Group as a vital player in the region’s booming travel market. In 2024, MG Group achieved an impressive year-over-year growth of nearly 50%, further validating its scalable and cost-effective distribution model.
Brett Henry, the President Director, and CEO at MG Group, delivered, “This is a defining moment for MG Group. Partnering with Creador provides us with the resources and expertise to expand our footprint, strengthen our platform, and deliver more excellent value to our partners. Together, we will shape the future of B2B hospitality in Southeast Asia and beyond.”
