Heaptalk, Jakarta — Pintarnya, a one-stop digital platform for blue-collar workers, has raised US$8 million Seed funding from East Ventures and Vertex Ventures SEA and India (VVSEAI), bringing the total seed funding to US$14,3 million. The company will manage this fund to grow the job seekers ecosystem and employers across diverse cities in Indonesia.
“We appreciate the investors for their strong conviction to participate in realizing our mission. Multiple sectors have experienced exponential growth after the pandemic in Indonesia, generating tremendous chances both for job hunters and employers,” stated Co-Founder of Pintarnya, Henry Hendrawan.
Further, Henry added that Pintarnya aims to be a platform that assists supply-demand adjustment for both parties and deliver better financial access devoted to blue-collar employees with an advanced digital identity and verifiable employment history. He also revealed the team would invest in technology and data capability to be more efficient through this investment.
“There are huge opportunities to empower millions of the region’s blue-collar workers to get better employment and livelihood. The opportunity comes with pain points along the users’ journey, but we believe the Pintarnya startup has the incredible team to overcome this issue. They have excellent experience in creating the B2C market and growing the financial services in Indonesia to prove its rapid progress. Thus, we look forward to further excitement by the team,” East Ventures’s Co-Founder and Managing Partner, Wilson Cuaca, said.
Likewise, perceiving a lack of efficiency in the employment process in Indonesia, the Managing Partner of Vertex Ventures, Joo Hock Chua, believes that the Pintarnya platform can solve this problem by using technology and data to enable cost-effective job hunting and hiring. The Vertex Ventures party expects this digital platform to provide access to employment and financial services more efficiently.
Established in May 2022, the company was founded by Nelly Nurmalasari, Henry Hendrawan, and Ghirish Pokardas. This employment platform has supported the Indonesian workforce to be employed and assisted financial services access better. Prior to closing this funding, Pintarnya also successfully secured US$6,3 million from General Catalyst, Sequoia Capital India, and prominent angels in May 2022.
Since its establishment, Pintarnya has connected over 6,000 entrepreneurs with more than 100,000 job seekers looking for opportunities in several sectors, including Food and Beverage, Retail, Logistics, and Hospitality. The company is also expanding its team and actively seeking engineers, product managers, designers, marketers, operations, and business development professionals based in Jakarta.
