Heaptalk, Jakarta — Indonesia’s jewelry company, Goldmart, presents its fresh designs, which combine with the ‘Story of You, Victory of Life’ campaign, to its customers. According to Goldmart, the new design and campaign aim to present women’s stories in attaining success.
Brand Manager of Goldmart Yolana, stated, “In 33rd Goldmart anniversary, we carry out a campaign, Story of You, ‘Victory of Life’ to depict women’s life journey where jewelry can remind the precious memories as it is worn in that special moment. So, it is not only about jewelry, it is a story” (08/30).
Yolana explained a person’s life journey will always have a special memory. Happiness in a journey and also a success felt by each person is definitely different from one to another. Therefore, Goldmart employs the theme ‘Victory of Life’ to reach all point of success, with the hope of enabling everyone to celebrate their achievements.
“Therefore, we intend to celebrate women’s victory in achieving their objectives,” added Yolana.
In this campaign, Goldmart has coined three special designs, including Victory Set, Lunaria, and Dots.
Adopting ‘V’ letter in Victory Set, Goldmart underscored that the jewellery set symbolize victory and achievements in women’s lives.
“Thus, this is not only jewelry but a celebration of our growth and victory,” conveyed Yolana.
Moreover, Lunaria is inspired by Lunaria flowers which symbolize luck while Dots series presents the continuity of people’s journey, from past, present, and future.
Performing this campaign, the local jewelry brand collaborates with an inspirational person, Lulu Tantono, who is a womenpreuner and influencer. Lulu is appointed by considering her inspiring story to build her success. For information, Lulu is known for her bold decision to move from Medan to Jakarta to start her career at a very young age, namely when she was 21.
Regarding the promotion, Goldmart offers a discount of up to 33% from 30 August to 1 September 2024 to celebrate its 33rd anniversary. Customers who make a minimum purchase of Rp 10 million will get a free gold bar. For any purchase above Rp 33 million, they also have an opportunity to win a Goldmart voucher, Smartphone, Gold and Diamond Jewellery, and a free holiday to Bali for 3 days and 2 nights.
