Heaptalk, Jakarta – After two years since the first Rebuild the World was launched, in 2021 LEGO, finally presents the campaign in Indonesia. LEGO held the campaign by showing many LEGO block creations through @lcsindonesia, an official account of LEGO Certified Store Indonesia on Instagram. By the activity, LEGO celebrates natural creativity owned by children and encourages parents to build their children’s potential.
The campaign will be held for two months starting from June 1st to July 31st 2021 to capture family’s needs during the school holidays. On its Instagram account, the Company exhibits various models of LEGO block creations that are expected can inspire people. By the sample, people can follow the shape or even be motivated to build their own LEGO creations. In addition, start from June 7th, the Firm also organizes LEGO Challenge by choosing three people with the best creations every week during the event.
Rohan Mathur, Marketing Director of LEGO Group in South East Asia, stated, “LEGO System of Play has become our main platform that has a function to express creativity and advance skills in solving any problem. As part of our mission, namely to inspire and develop future creators through the power of playing, Rebuild the World aims to empower children to freely express their creativity, play, and build a world without any limitation during the school holidays. In addition, playing LEGO can also stimulate children’s growth potential in a fun way as well as creativity when they develop their motoric and problem-solving skills while enjoying playing time with family.”
A handful of studies have revealed that playing LEGO brings a thousand benefits to children. Playing LEGO is believed can train children’s patience and enhance their focus. By creating a shape through composing blocks, the games can develop children imagination and concentration. Constructing LEGO blocks that should be carried out systematically will lead the children to think more critically.
As a response to these benefits, according to LEGO Play Well Global Study, in 2020, parents tend to think that playing is as important as doing homework to build their character. Playing lego can sharpen children’s brains and form their character to become a success in the future. Moreover, nine out ten parents also agreed that playing can help their children’s development, like assist the children to solve the problems, collaborate with other people, communicate, stimulate creativities and socialization, and build their confidence.
Regarding the price, the Firm has also conducted review to their entire products, including their new product. The price will be personalized to the purchasing power of people that live in South East Asia. The action is carried out to enable more children in the region to reach out the product and receive many benefits. The affordable price offered by the Entity will bring happiness to fulfill children’s time during their holidays.
