According to the ADA, optimizing first-party data through CRM and WhatsApp for Business platform can maximize marketing activity.
Heaptalk, Jakarta — An integrated growth agency, ADA, delivers several strategies to maximize Indonesia’s Marketing Technology (MarTech) potential in 2023 through a proper channel by optimizing first-party data to build Customer Experience (CX) seamlessly.
Refers to the Studyfinds.org survey, people have spent their lives sharing their daily activities digitally by uploading their moments of over 10,000 posts on their social media. Involving 2,000 respondents, the study output indicates that people have shared more than a third of their life online, reaching 36%.
Recognizing this trend as a good opportunity, many companies from diverse industry collects first-party data to be managed in the Customer Relationship Management (CRM) platform. As a part of the marketing technology ecosystem, CRM showcases more information related to the latest customers’ behavior on social media, intending to determine a new marketing strategy that will be implemented.
“CRM is one of the most powerful marketing tools as the platform has reasonable prices, without concern on how to drive the traffic. By leveraging CRM, companies can achieve the main marketing goal of reaching the right people at the proper time with the appropriate message. This marketing tool can also help companies use marketing budgets efficiently with optimal results,” said the Regional Director of Digital Marketing Performance at ADA, Faradi Bachri, during the media briefing. (02/24)
He considered optimizing a CRM platform enables companies to achieve measurable and planned steps earlier, expecting to encounter marketing competition excellently. Furthermore, business practitioners can use this marketing technology tool to simplify a personalized CX planning process by adjusting personal preferences and consumer behavior needs.
Apart from adopting a CRM technology to incorporate the data, a Whatsapp Business utilization also becomes the proper platform to support CRM operations. The company will easily forge better relationships through precise and speedy two-way consumer conversations.
Moreover, Whatsapp for Business trend in Indonesia has attained 84.4 million users, with an annual growth of 15.5%, becoming a golden chance for companies to build great customer relationships. As a result, the usage of Whatsapp has been proven to deliver a satisfying customer experience and grow leads for businesses with a significant profit for companies.
“In this era, companies and brands are demanded to deliver fantastic customer services. To elevate customer satisfaction, ADA would continue to bolster business practitioners in integrating critical components to reinforce marketing technology. Through this endeavor, business players are believed to have a deeper interaction with their consumers in every purchasing stage,” The Managing Director of Customer Engagement Solutions at ADA, Januar Wismoyo, said.
