MG launched the New MG ZS at GJAW 2023 with visual results express randomness, yet are attractive, in collaboration with Indonesian artist Abenk Alter.
Heaptalk, Jakarta — Morris Garage (MG) Motor Indonesia collaborated with young visual artist Abenk Alter in transforming the New MG ZS, which is exhibited at the 2023 Gaikindo Jakarta Auto Week (GJAW) automotive exhibition on March 10-19, 2023 at JCC Senayan, Jakarta.
Abenk Alter poured his signature artwork on the scarlet red New MG ZS. The MG x Abenk Alter variant appears eccentric with the domination of the fast line, which makes the visual results express randomness, yet are attractive at the same time. The New MG ZS also shows more energetic with the feel of Brit Dynamic.
“Making the MG booth in an art space style is MG’s way of answering the big theme of GJAW x Lifestyle. Together with Abenk Alter, we feel that this homework has been accomplished by MG and deserves a perfect score,” said Marketing Director and PR Director of MG Motor Indonesia Arief Syarifudin during a press conference at GJAW 2023 (03/10).
As a car brand that is almost one hundred years old and part of British pop culture, Arief said that the collaboration initiative with Abenk Alter is on the right track.
Further, Arief conveyed that this collaboration is expected to realize MG as a vehicle brand that keeps up with the trend happening to young Indonesians. Recently, the brand won the award as The Most Favorite Best EV Car for the MG4 EV, which is the flagship in the Morris Garage electric vehicle segment.
“Appreciation for every talented Indonesian individual is essential and we believe that we must embody this collectively. However, MG is proud as it continues to consistently make this happen through multiple collaborations with young Indonesian individuals who are full of creativity, with the big goal of being able to become a vehicle brand that is ‘relatable’ to young Indonesians,” said Arief.
Providing attractive promos and after-sales services
Meanwhile, Abenk Alter said, “This MG x Abenk Alter collaboration is my way of creating and exploring and translating one of the 4 values contained in Brit Dynamic which MG always excels at, namely cutting-edge design.”
The illustrated characters of Abenk Alter are loaded with social consciousness and the desire to make a positive impact on the younger generation. Abenk Alter is an artist based in Jakarta and known for his distinctive work which is a blend of neo-cubism and pop culture styles.
Abenk has been selected as one of 40 under 40: The Indonesia Vanguard of 2020 by Prestige Indonesia Magazine. Apart from that, he has collaborated with other global brands, including those from the sports and fashion industries.
In addition to the MG x Abenk Alter collaboration, this brand also provides multiple attractive promos. For every purchase of a car unit at the GJAW event, customers are entitled to obtain Beyond Boundaries Deals in the form of free V-Kool installation, fuel vouchers of up to Rp10 million, free body kits, Thule bag vouchers of Rp2 million, and relaxed installment program for up to 7 years with 0% interest.
All MG customers will also receive after-sales service in the form of a 5-year warranty without a kilometer limit, free maintenance including parts and labor up to 50,000 km or for 4 years, and a number of other excellent services for customer satisfaction.
