Heaptalk, Jakarta — Dr. Martens presents new innovation by introducing Dr. Martens x Wednesday collection. Presenting silhouette of this popular TV shows, the global fashion brand offers iconic shoes, boots, heels and accessories which adopts dark nuance and symbols as showcased by Wednesday Addams.
Wednesday Addams, the main character of the series, is known as an antisocial people who has a strong character, unique style and interest, strong opinion, and independent. She prefer to confront conventional culture and choose her way of life according to her will.
This character also aligns with Dr. Martens’ philosophy for decades. This point also has made the iconic brand as a symbol of freedom for people to express their true color. For this reason, the new collection is dedicated for people who are ready to look unique and different.
Combining classic silhoutte, new touch and raven color, DR. Martens managed to highlighted Wednesday’s character in this new collection. Moreover, this innovation also features iconic stained glass of Wednesday and Enid’s dormitory which depitcs two opposite personalities which can live in harmony. This symbol signs the imporyance of diversity, embrace uniqueness, and celebrate bravery to show true color.
In this breakthrough, Dr. Martens introduces JADON WEDNESDAY BOOT which is priced at around IDR.4.899.000. Meanwhile, the brand also presents 1461 BEX WEDNESDAY SHOE, RAMSEY QUAD WEDNESDAY CREEPER, MINI WEDNESDAY BACKPACK, which are priced at Rp3,499,000, Rp4,199,000, Rp3,699,000 respectively.
Dr. Martens x Wednesday will be available in Zalora & Lineashoes.com starting from 6 November. Moreover, the new collection also can be found at Dr. Martens’s outlets at Pondok Indah Mall, Senayan City, Grand Indonesia, Kota Kasablanka, Bintaro Xchange, Paris Van Java, Deli Park Medan, Trans Studio Mall Makasar, and Tunjungan Plaza 6 Surabaya.
