Heaptalk, Jakarta — International travel and lifestyle brand Tumi has introduced its latest premium Turin collection for men.
To launch this luxurious new line, Tumi partnered with McLaren Formula 1 driver and long-time Global Brand Ambassador, Lando Norris. He stars in an exciting campaign alongside the Turin collection and other iconic Tumi lines, including the Alpha X, 19 Degree Titanium, and Tumi | McLaren.
“This campaign highlights Lando’s unstoppable spirit as he effortlessly balances the fast-paced world of sports with relaxed luxury, always with Tumi,” explained Jill Krizelman, SVP of Global Marketing & E-commerce, on Friday (10/25).
According to Jill, the campaign is unique in offering a fresh, spirited perspective on Lando, capturing his distinctive style and personality in a new way. “Lando is the perfect figure to introduce the new Turin collection,” she said.
The campaign showcases the Turin and other collections, namely the iconic Alpha X, 19 Degree Titanium, and silhouettes from the Tumi | McLaren collection, celebrating Lando’s long-standing partnership with the brand. Alpha X is Tumi’s most robust collection, with a sleek surface made from highly durable PX6 fabric, blending high strength and scratch resistance. The Alpha X series features standout finishes, including a smooth exterior and gunmetal metal components, with prices ranging from $125 to $1,495.
“The premium 19 Degree Titanium collection is designed for travel, made from genuine titanium that is strong, durable, and dent-resistant. The 19 Degree Titanium range includes an international carry-on suitcase, extended trip packing case, and a briefcase, with prices ranging from $3,000 to $4,500,” concluded Jill.
