Indonesian government, including East Kutai, implements programs for creative economy actors to increase digital literacy, one of which is through Go Digital technical guidance.
Heaptalk, Jakarta — The digital era of the creative economy has arrived and digital creative concepts can facilitate economic activities, certainly, by fostering creativity. This was stated by the Head of the East Kutai Tourism Department, Nurullah, while attending the Go Digital technical guidance activity for creative economy actors which took place in East Kutai (05/09).
“For this reason, skills are needed in operating digital content that is appealing and creative as well as educating, providing peace, (encouraging) productivity, and improving MSME products to provide value for society,” said Nurullah.
According to Nurullah, digital literacy as one of the main assets in running the digital economy is a big job for the government. He voiced, “We also from the East Kutai Tourism Department need to synergize with all stakeholders in developing how the community or MSME actors are digitally literate and more capable of using digital (technology). The result can improve tourism human resources in building East Kutai as a tourist destination.”
Meanwhile, the Director of HR Development and Creative Economy, Ministry of Tourism and Creative Economy, Alexander Reyan, reported that the circulation of money in the tourism and creative economy sector for one week during homecoming and Eid Al-Fitr holidays reached Rp335 trillion worth US$22.7 billion (US$1 equals Rp14,722), sourced from a survey by the Ministry of Tourism and Economy Creative.
In more detail, spending on Eid al-Fitr was recorded at around Rp2.7 million per person, equal to US$183. This value exceeds the Ministry’s prediction of only around Rp1.9 million, equal to US$129 per person. “Of the Rp335 trillion, it is divided into transportation services with a percentage of 23.4%, lodging with 22%, food and drink with 20%, and the creative economy sub-sector such as fashion with 14%,” said Alexander.
Further, according to data from the Ministry, 60% of digital platforms play an important role in selling tourism and creative economy products. In addition, 30% of MSMEs have digitalized their business operation, specifically during a pandemic.
In this series of technical guidance, MSMEs in East Kutai will receive several lessons, including upskilling (competence), reskilling (strengthening competence), and new skilling (adding new competencies).
“Today, we focus on upskilling. This is proof of the commitment of the Ministry of Tourism and Creative Economy to increase the role of creative economy actors in supporting creative economy human resources. We hope today that creative economy actors in East Kutai can optimize digital content,” concluded Alexander.
