Heaptalk, Jakarta — Aiming to drive healthy lifestyle in Indonesian, Prudential organized PRUActive Family at Parkir Timur Gelora Bung Karno, Senayan, Jakarta on Sunday (11/10). This occasion managed to attract 2,600 people and featured various sports activities.
The organizing of PRUActive Family was coincide with the 29thanniversary of Prudential Indonesia. Through this agenda, Prudential expects to increase people awareness towards the importance of exercise and making our body stay healthy.
Karin Zulkarnaen, Chief Customer and Marketing Officer of Prudential Indonesia stated, “Prudential Indonesia aims to drive customers and people to implement healthy lifestyle to keep healthy both today, and in the future, and reduce cost of treatment that will impact economy”.
Karin explained that PRUActive Family is part of the company’s effort to strengthen its commitment to delivering long-term protection for millions of families in Indonesia. She hopes the event can raise people’s awareness of the importance of implementing healthy lifestyles and maintaining health by carrying out preventive action through exercise.
Entering its second year, PRUActive was organized in three major cities in Indonesia: Bandung (October 27), Jakarta (November 10), and Surabaya (December 15).
In addition to holding this event, Prudential has also protected society by delivering insurance claims and benefits worth Rp13.6 trillion to 1.1 million people, an increase of 4% year over year. The distribution of health claims also increased by Rp4.6 trillion, or approximately 16%.
“We are grateful for all the trust Indonesian families have given for 29 years; thus, we are still on their side to assist and protect them to get through their stage of life, including assisting them to stay healthy and be active,” stated Karin.
She added, “We continue to accompany Indonesian families, not only when the risk happen, but also in their daily life to support them implementing healthy lifestyle and assist them in reaching their dream, aligns with our tagline #SehatPangkalBisa (means: health is starting point of everything you can do). This aligns with Prudential Indonesia’s aspiration to realize protection for every life, for the future.”
