Heaptalk, Jakarta — Blibli, one of the biggest e-commerce in Indonesia, held Festival Belanja Cantik or Beauty Shopping Festival to provide a space for women to express their self-beauty. The program is reported to have been held for four days, starting from 17th to 20 October 2021. Organizing the event, Blibli invites women, as their majority customers, to capture their needs and express their self-beauty by offering crazy benefit deals.
Festival Belanja Cantik today has been organized based on Blibli’s belief in interpreting the meaning of beauty. In Blibli’s point of view, beauty is perceived to be more than the appearance that it represents on the surface. In a deeper way, beauty is interpreted as women’s action in having positive vibes and passion for always growing their capabilities.
Supporting women’s move in radiant their true beauty, Festival Belanja Cantik has been presented as a place for women to seek multiple tools their needs with worth-offering. Several listed best deals provided by Blibli in the program include Brand Deals with discount up 90%, Flash Sale, Cashback up to Rp700,000, as well as Top Spender Program.
On 18 October, Festival Belanja Cantik provides the customers with the flash sale that will be divided into four sessions. The session will be started from 8 pm to 11 pm by presenting ten excellent products from various categories.
Moreover, the program also offers free delivery cost, 100% original product guarantee, fast delivery, 15 days of goods returning duration, 24/7 customer service, and various payment options. Through these fascinating benefits, the program is expected to be a perfect time for women to complete their tools that will support the action in expressing their own best version respectively.
“The represent of Festival Belanja Cantik amplifies Blibli’s commitment to delivering self-relevance to women’s consumers. We believe that every woman’s beauty, both inside or outside, has exceptional power for their environment. Through the program, our presence is to provide the best quality products that are customized with Indonesian women’s needs. This action is carried out through a curation process to answer our women’s consumers’ demands towards trending products that have abilities to support their daily activities and hobbies,” stated SVP Brand Management Blibli Marlen Deine. (16/10)
In addition to shopping deals, Blibli also provides transfer-knowledge sessions to its users by inviting four inspirational women influencers, including Sabrina Chairunnisa, Tania Ray Mina, Bunga Citra Lestari, and Sarah Ayu. These four talented speakers were planned to convey valuable insight towards expressing women’s beauty and become self-best version in a pleasant way.
“In running Festival Belanja Cantik event today, Blibli invites four inspirational women, spanning Sabrina Chairunnisa, Tania Ray Mina, Bunga Citra Lestari, and Sarah Ayu, who will deliver inspiration for our women’s customers in expressing themselves to present their best version respectively with a fun way, “ Marlin added in a statement.
During the talk show, numerous brands in the category of electronics, beauty products, and fashion were also presented to tone up the event. In each session, certain best brands, such as Marks & Spencer, The Executive, and Somethinc have provided good deals to boost customers’ shopping experiences.
