Heaptalk, Jakarta — Unicharm, a sanitary paper product manufacturing company, has launched its new Corporate Social Responsibility (CSR) program by presenting the Let’s Realize After Menstruation campaign. Collaborated with the Indonesian Breast Cancer Foundation (YKPI) and Indonesia’s Ministry of Health, the company expects to realize zero breast cancer cases in the archipelago through the Pink Ribbon activity.
Socializing this activity, the company grants multiple programs to spread the campaign by installing the Let’s Realize After Menstruation writing in Charm’s product. As a part of the company’s effort to suppress the high this cancer cases, multiple education programs, including Mammography checking information and the video of the cancer-detecting movement, will also be implemented through social media and youtube.
From the company’s 17 Sustainable Development Goals (SDGs) target, the President Director of Unicharm Indonesia, Yuji Ishii, claimed to continue to focus on the third target related to ensuring healthy lives and supporting well-being for the entirety of age ranges, as well as the seventeenth objective about increasing partnership network to achieve the goal.
“This move aligns with one of our slogan elements for Ethical Living for SDGs, namely Company activities that are returned to society. In the future, we will continue to strive to overcome environmental and social conservation matters and contribute to realizing the SDGs in Indonesia,” Yuji affirmed. (10/07)
Based on the World Health Organization (WHO) report, breast cancer is considered the most common cancer category worldwide in 2021, with the latest new cases attained by 12% for a year. In Indonesia, the patients and the death cases around this illness lead to the highest position, about 70% in an advanced stage. Thus, by performing early detection of breast cancer, the WHO predicts that patients will gain a 90% of recovery level.
As conveyed by the Director General of Disease Prevention and Control at the Ministry of Health, Eva Susanti, “Breast cancer is the type of cancer cases with the highest amount worldwide, including Indonesia. As a part of preventive action, we expect numerous contributions from diverse stakeholders, containing corporates, non-governmental organizations, academists, and other professional parties. Together with Charm Indonesia, we look forward to implementing this movement for the long term,”
Likewise, the Chairman of YKPI, Linda Agum Gumelar, delivered her gratitude to this menstrual pads brand for conducting the caring agenda about breast cancer. Through the Let’s Realize After Menstruation campaign, Linda hopes to increase people’s awareness to execute breast checkups to achieve zero advanced breast cancer issues.
