Heaptalk, Jakarta — BCA Digital’s blu has partnered with BCA Life to introduce blu Health Protection, an innovation under blu Insurance that provides accessible, practical, and lifestyle-oriented health protection. This feature offers users simplified and relevant healthcare insurance tailored to everyday medical needs.
Launched at Zona Blu, Gelora Bung Karno, Central Jakarta, Blu Health Protection is designed for the digital-savvy generation, combining comprehensive coverage with an easy claims process. Lanny Budiati, President Director of BCA Digital, emphasized that Blu Health Protection addresses the growing awareness of financial and health planning among younger consumers.
“We believe health and finance should go hand-in-hand. People are increasingly aware of the need for protection but demand solutions that are simple, flexible, and easily accessible,” Budiati said.
Key features of Blu Health Protection include:
- Seamless, cashless claims processing
- Daily hospital inpatient cash benefits for up to 200 days per year
- ICU daily cash benefits up to Rp1 million per day
- Surgical procedure benefits up to Rp25
- Comprehensive medical cost average
- Death benefits up to 200% of premiums paid
- Grief compensation
- Easy online insurance purchase through the Blu app
“With Protection, users no longer need to handle paperwork or visit an insurance office. By simply accessing the ‘Portfolio’ menu and selecting the Insurance tab in the Blu app, users can learn about the product and complete the purchase conveniently,” Budiati explained.
Eva Agrayani, President, Director, and CEO of BCA Life, added that this service offers flexible, easy-to-understand, and affordable health coverage specifically designed for Gen Z and the digital-savvy segment. Customers can choose plans that suit their needs, access transparent benefits, and manage purchases and claims directly through the Blu app.
Starting from just Rp153,600 per month, this product covers hospitalization, ICU care, surgical procedures, death benefits, and grief compensation. Our collaboration with BCA Digital is a strategic move to reach the digital generation, who seek practical and fast insurance solutions that fit their lifestyle,” Agrayani said.
The benefits under Blu Health Protection are tailored based on the selected plan, with a maximum annual coverage of up to Rp100 million. This provides substantial protection aligned with users’ needs.
