Heaptalk, Jakarta – Aiming to celebrate the spirit of sharing ahead of the Eid al Fitr, Lakuemas and The Palace have reintroduced the popular ‘Ketupat Emas’ (Golden Surprise) program. Following the success of last year’s initiative, this year’s program is designed to support customers in embracing the joy of giving during the festive agenda.
Winny Melita, Brand Manager of The Palace Jeweler, expressed, “In the spirit of Ramadan and Eid al Fitr 2025, which emphasizes sharing and gifting along with the THR (Holiday Allowance), The Palace Jeweler aims to provide special gifts for our valued customers. Thus, we are partnering with Lakuemas to continue the successful of Ketupat Emas program, which received positive traction in the community during Ramadan 2024.”
The Ketupat Emas program has been run from March 1 to April 10, 2025, offering participants benefits such as digital gold vouchers. Customers purchasing diamond jewelry at specified tiers will get Lakuemas vouchers starting from Rp 200,000. CMK backed companies hope this initiative encourages Indonesians to celebrate the spirit of sharing by giving exquisite diamond and gold jewelry to their loved ones.
Winny said, “This program is also aligned with The Palace Jeweler’s current campaign, namely The Art of Gifting. Lakuemas and The Palace aim to foster a sense of community and generosity, making this festive season truly memorable for all.”
Responding to the collabroation, Esther Napitupulu, Brand Manager of Lakuemas, said, “Our partnership with The Palace Jeweler and other renowned gold jewelry retail partners enhances accessibility for our customers, making transactions easier and allowing gold investment to be more rewarding.”
For information, Lakuemas becomes an omni-channel platform, providing flexibility in both digital and physical gold transactions. Currently, Lakuemas operates a physical boutique for buying, selling, and pawning gold, in addition to an intuitive online application for seamless gold trading. It also features ATMs for physical gold withdrawals. The brand also is part of CMK, the largest jewelry retail ecosystem in Southeast Asia and bags a Bappebti license. Lakuemas boasts approximately 1.5 million app downloads and serves over 1 million members.
