Following the fund, GENEXYZ released several new IPs, covering a male character with unique and intelligent traits reflecting his everyday life.
Heaptalk, Jakarta — Indonesia‘s meta-humans tech platform creator and virtual influencer aggregator, GENEXYZ, has closed seed funding of US$1 million led by East Ventures and backed by its previous investors Future Creative Network (FCN). Multiple investors, including Emtek, MDI, Trinity Optima, and Massive Music, also join the funding round.
This startup aims to utilize the funding to expand its business reach to the Southeast Asian market ad enhance more interactive technology that can effectively connect with relevant communities and maximize its impact on clients.
“We are delighted to have earned the trust of our investors through this funding round. This is compelling validation that our vision of introducing metahumans and virtual influencers aligned seamlessly with the digital media landscape. We exclusively develop all our products in-house, leveraging cutting-edge technology and top-tier talents. We remain committed to further enhancing the expertise and capabilities of our team across diverse industry domains while fortifying our existing community, distribution channels, and ecosystem,” Co-Founder and CEO of GENEXYZ said.
Founded in 2022, the platform GENEXYZ proffers is based on advanced technology. It enables clients to interact with current virtual influencers and meta-humans while ensuring reliable and measurable interactions between brands and their audiences. Using meta-human, brands can provide innovative, consistent, and scalable interactions.
The Founders, Belinda Luis, and Christian Melvin, notice the limitations in content, interactions, and influencer functions. They believe that building the credibility of the brand or company requires technology-based support to create optimum interactions and can represent the credibility of the companies in the long term. GENEXYZ presents as the modern service for brands seeking the optimal voice of the market in the creative, advertising, and Web 3.0 ecosystems.
Virtual influencers are computer-generated characters or AI-powered avatars whose popularity continues to grow on social media platforms. Like everyday influencers, they can be used to market brands, products, and services and increase brand awareness and engagement on social media.
Refers to the Territory Influence, the virtual influencer market is valued at US$4.6 billion and is projected to elevate by 26% by 2025. According to Forbes, a virtual influencer survey in 2022 conducted by Influencer Marketing Factory shows that 58% of respondents follow at least one virtual influencer, and around 35% of consumers have purchased a product promoted by a virtual influencer.
With a robust network in the technology realm, this startup aims to enhance its business scales in B2B and B2C sectors. Along with this enhancement, GENEXYZ has ventured into the D2C segment through the collaboration of its products that has a unique character for singing hyperlocal songs and interest in local cuisine, Laycaca with Eatlah to offer a special menu called Iwak Pitik Endog Asin, catering to fast food enthusiasts with a peculiar flavor. GENEXYZ has partnered with several renowned brands, including Bango, Tokopedia, Tiket.com, Ismaya Group, Nivea, Pepsodent, and Ujung Ujungnya Dangdut (UUD).
Besides, the company has released several new IPs, covering a male character with unique and intelligent traits reflecting his everyday life. This character will be reliable for numerous branding and educational purposes, supported by advanced, hyper-realistic technology. This launch aligns with the company’s global focus on improving its meta-human business.
“With the continuous growth of the digital media landscape, we believe the futuristic innovations brought forth by this company hold tremendous potential to empower brands in capturing immense opportunities for consumer interactions. We firmly believe GENEXYZ is here to revolutionize marketing solutions and positively impact Indonesian society,” affirmed East Ventures’ Investment Professional, Gavin Adrian.
