MADLY startup boosted the diamond-centered jewelry sector in Singapore through its exceptional display of the finest 0.1% of colored gemstones.
Heaptalk, Jakarta — MADLY, Singapore’s bespoke jewelry design house, has received a new investment from East Ventures for an undisclosed amount. With the support of the funds of this venture capital firm, this nine-year-old bespoke jewelry brand is poised to accelerate its international expansion. This investment also empowers the brand to reach its goal of becoming the world’s premier global bespoke jewelry brand.
According to this startup, the luxury sector is experiencing a growing demand for bespoke, personalized jewelry and colored gemstones. As the jewelry startup, MADLY is at the forefront of this trend by offering a seamless and immersive experience that involves the client at every step. MADLY creates unique and thoughtfully designed hand-crafted jewelry pieces through this meticulous process, delivering unmatched value to the clients.
“I’m delighted that we are joining forces with East Ventures, a firm that fully aligns with our belief in investing in people. Their commitment to the human of business sets East Ventures apart, positioning them as the ideal partner to catapult us into our next growth phase. With their support, we are set to expand our reach globally and build an internationally recognized bespoke jewelry brand,” The Founder of MADLY, Maddy Barber, said.
Established in 2014, MADLY disrupted the diamond-centered jewelry sector in Singapore through its exceptional display of the finest 0.1% of colored gemstones, from the ‘big three,’ namely Sapphire, Ruby, and Emerald, to the new wave of rare gems, such as Paraiba Tourmaline, Cobalt Spinel, and Tsavorite Garnet.
This jewelry startup proffers unparalleled quality and value in terms of gemstone quality and stellar designs that blend modern aesthetics with traditional craftsmanship and the sentiment and storytelling each unique jewel holds.
“We are glad to welcome MADLY into East Ventures‘ family. We are truly captivated by this jewelry brand’s ability to redefine the bespoke jewelry industry, particularly on its innovative approach to design, manufacturing, and customer experience, which sets them apart from traditional maisons. We are excited to be part of their journey and believe that injecting the fund in MADLY is an investment in the future of bespoke jewelry,” The Co-Founder and Managing Partner of East Ventures, Willson Cuaca, affirmed.
