Heaptalk, Jakarta — The content creator may face a lot of challenges in doing their operations. Most likely about how to fetch the audience interest and niche, meet the approval from the client, and follow the strategic alignment.
Recently, Subsdaily appears with a new concept to bring an alternative content creation experience that feels easier. The content creator can write anything about their expertise – forming into tips, information, and storytelling within formal or informal content to the Subsdaily dashboard. Then, they can set an overview of their content, including also the rate.
After published, the system will list the content on Subsdaily’s content list as it is the key channel for the user to find the content that suits their needs. They can purchase the content and read it via WhatsApp message as regular-scheduled content.
Simply, for the readers’ experience, it is nearly the same having the content via email subscription, like for example, with Substack. The difference is that the user can have direct content sent to their WhatsApp by the Subsdaily Bot. They don’t have to find a click button or open the URL to get the complete content as it does on the email newsletter.
The story of the emerge
Aditya Putra, The Founder of Subsdaily, told Heaptalk that the reason why he created this business model because he learned from the fact that the user behavior, especially when they are reading the content (news or article), shows the prime time of 5 to 9 AM (morning) and 5 to 9 PM (afternoon).
“I remember when I was a kid, I see that my father tend to read the newspaper. It is kinda his routine activities. And it is still relevant to the current behavior that most people do their routine activities like wake up at 5 AM, then praying, take a bath, have breakfast, and reading something on their smartphone,” Aditya said.
Then he and the team built a system to lead their user to receive the subscribed content on their WhatsApp. Aditya assumed that it is effective since the message comes like reminders, that the notification can attract users to read. And for the duration, it only takes a shorter time to read (around one to two minutes).
Affiliated with Bizlab
The other reason is related to Aditya’s forerunner business, Bizlab – an EdTech startup that provides professional online classes. He found some problems from their user who have registered in an online class cannot attend the class.
“Sometimes our participant is unable to attend the class. It can be they have other important things to do, for example doing overtime work, or still on the way to go home. And they are asking for a makeup class, and we are not facilitating it at this time,” Aditya Said.
So as the solution, Aditya gives an option to find the complete learning material through the content subscription found on Subsdaily. Also, when the Subsdaily user wants to ask more about the content or needs to have private sharing with the creator, they will be suggested to join the Bizlab class.
A Prospective Startup to Watch
What aspects considered as the prospective startup to invest in? The answer is a lot of factors. Let puts an example, the traction. This Subsdaily and Bizlab business model can be classified as the must-watched startup since the founder applies measurable strategies and projections to grow this startup.
Aditya also confident that he is running his business based on the data as the key metrics – so it can be measured how efficient it could be. From the customer journey phase; visiting a landing page, finding the suit content, and purchasing, all of the experience is trackable.
The most interesting is, seeing from the user growth. Three months running the business, Subsdaily records a total of 700 subscribers. 20% of the users are classified as paid users. And these numbers are growing over time – followed by the effort of raising awareness and acquisition from social media and Instagram, and Linkedin, that the conversion rate reaches 20 – 30%.
While for the content creator, Aditya Said, he targetted 50 at this phase, considering that the creator has their own niche audience. Thus, organically it grows the active users along with the joining of the creator.
More to ask about this startup.
