Heaptalk, Jakarta — Paw Rumble game published by Nuon Digital Indonesia (Nuon Games), recorded 2 million downloads globally in a year since its release on July 12, 2023.
Nuon Games collaborates with Dunia Games Telkomsel as the co-publisher of this game. Paw Rumble is one of the popular arcade games with the largest user base in India, Pakistan, and Indonesia. With an arcade-casual genre, this game displays visuals that combine an adorable mascot with a pixel-style art appearance. Paw Rumble has three game modes, namely Overgreed, Bomb, and Letter, which present entertaining challenges and attract attention from diverse game fans.
Obtaining 2 million downloads is a pleasing achievement for the Indonesian gaming industry. Previously, Paw Rumble won the Best Mobile Game category at the Indonesia Game Awards and the Best Made in Indonesia category at Google Play Best of 2023.
Enormous potential for the Indonesian gaming industry
Nuon Digital Indonesia CEO Aris Sudewo expressed his optimism that local games will be able to compete at the worldwide level. “With innovative gameplay, attractive visual design, strong community support, and effective marketing strategies, the Paw Rumble game proves that Indonesia has enormous potential for developing the gaming industry,” explained Aris (03/04).
Paw Rumble is developed by Grinsmile, a local game startup from Surabaya, East Java. Grinsmile is an alumnus of Telkom‘s Indigo Game Startup Incubator (IGSI), the first game incubator in Indonesia that accommodates game startups with mentoring, investment, and publishing. Paw Rumble through Grinsmile, joined the first batch of IGSI to enter the Top 30 Indie Games Baparekraf (Tourism and Creative Economy Agency) Game Prime 2020 Online.
Further, by promoting local games, Nuon believes that the country’s gaming ecosystem will also develop and have a positive impact on the creative economy as a whole. Paw Rumble’s achievement is expected to be an encouragement for other game developers to constantly innovate and produce quality works that can be recognized globally. “We are committed to innovating and continuing to look for domestic talent to compete among games made abroad,” concluded Aris.
