Heaptalk, Singapore — Ubisoft Singapore reveals that the South East Asia gaming industry is rapidly developing, and the company believes that the quake of this development is Singapore, which also happens to be a gaming technology hub. This is demonstrated by the previous trend, which showed that the gaming and esports industries generated more than US$140 billion in 2018.
According to Darryl Long, Managing Director of Ubisoft Singapore, this strength stems from the company’s diversity. Furthermore, Ubisoft prioritizes hiring potentials from a variety of industries – not just the gaming mindset, but also the business mindset. They also encourage women to work in the video game industry.
“Women make up approximately 45 percent of Ubisoft gamers. Similarly, the gender composition, in this case, is equal “said Long during the Ubisoft x Gamescom Webinar Series.
Previously, Ubisoft successfully launched Assassin’s Creed Game Series and achieved its best-ever financial quarter results. It earned more than $1.2 billion during the recent holiday season, thanks primarily to Assassin’s Creed Valhalla and The Siege of Paris that has just released on August 12, 2021.
Reflecting on this success, there are several factors that make Ubisoft more confident in expanding its wings in South East Asia, even other regions such as Europe and America. It includes preparing ready-made talents, collaborating with incubators, and working with strategic parties are all important factors.
According to Long, the company has initiatives to attract Singaporeans, such as providing young developers from incubators such as Cargo Studio, Boardgame, Iterative Collective, and others. Local talent becomes the focus of company expansion through a partnership with them.
They also attract talent from around the world to work at Ubisoft Singapore, where they provide basic standards of facilities such as infrastructure and ease of setting up and doing business, as well as the opportunity to reach the gateway to Asia. There is also access to current technology, knowledge, and skills in the gaming industry.
What’s intriguing is the philosophy underlying Ubisoft’s working culture, in which they strive to strengthen ties with both local and global gaming communities. As a result, they also invest in the community.
“Because we can’t do it on our own. Collaboration with industry partners, professionals, and educational institutions is essential. And our plan is to help the indie ecosystem “Long stated.
Before releasing the masterpiece, Ubisoft Singapore follows a very strict and curated process. For example, when Assassin’s Creed Siege of Paris was released, they worked closely with Ubisoft Philippines (designing and programming from sketches) and Ubisoft Canada (providing the story and artworks) using a collaborative works model.
