Heaptalk, Jakarta — Adobe recently released its generative AI, Firefly Video Model, which can generate video from text prompts. This model is available in a limited public beta and is designed to be commercially safe.
To scale production workflows, the Firefly Video Model includes Dubbing and Lip Sync features, which leverage generative AI for video content to translate spoken dialog into different languages while maintaining the sound of the original voice with matching lip sync. The Bulk Create feature in this model is expected to enable creative professionals to edit large volumes of images more efficiently, streamlining tasks such as resizing or background removal.
Firefly powers generative AI tools for creative needs, use cases, and workflows. Adobe trained its Firefly generative AI models on licensed content, such as Adobe Stock and public domain content.
“The usage of Firefly within our creative applications has seen massive adoption, and it’s been inspiring to see how the creative community has used it to push the boundaries of what’s possible. We’re thrilled to bring creative professionals even more tools for ideation and creation, all designed to be commercially safe,” said Ely Greenfield, chief technology officer of digital media at Adobe.
Since its first beta release in March 2023, Firefly has generated more than 13 billion images, an increase of more than 6 billion over the past six months. To date, Adobe Firefly has been used by several global brands, including PepsiCo/Gatorade, IBM, Mattel, IPG Health, Deloitte, and others, to optimize workflows and scale content creation, allowing creatives can spend more time exploring their creative visions.
