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Home Industry

Telkom Group Boosts Customer Engagement with Meta’s AI LlaMa

Syifa by Syifa
March 21, 2025
in Industry, News
0
Telkom LlaMa

illustration of ai chatbot LlaMa. credit by freepik

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Heaptalk, Jakarta — Telkom Group embarks on a strategic initiative to accelerate digital transformation in Indonesia by enabling more businesses to use WhatsApp for economic growth. As part of this effort, Telkom Group intends to incorporate LlaMa, Meta’s open-source AI model, into the customer service chatbots of its enterprise clients. This integration aims to enhance user interactions, allowing businesses to offer more engaging and customized experiences on WhatsApp.

“Integrating Meta’s LlaMa technology into our platform marks a pivotal advancement in our technology solutions. TELIN remains dedicated to enhancing telecommunications services both domestically and internationally. This initiative will be reinforced through the Telin WhatsApp Business platform, leveraging NeuAPIX, our cloud-based CPaaS solution,” CEO of TELIN, Budi Satria Dharma, said.

Telkomsel’s chatbot, Veronika, is operational on WhatsApp for sales and customer support. Future enhancements powered by Llama will significantly improve and result in efficient responses.

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“Adopting Meta’s LlaMa will further strengthen Telkomsel’s regional digital telecommunications sector leadership. It reflects our dedication to delivering superior customer experiences. It aligns with our vision of driving innovation to support businesses and communities, fostering national development through a secure and resilient digital infrastructure.” Vice President of Digital Advertising, Arief Pradetya, said.

Through this initiative, Telkom Group reaffirms its commitment to advancing technological innovation, expanding digital accessibility, and empowering businesses and individuals to thrive in an increasingly digital economy.

Tags: LlaMameta AITelkom

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