Heaptalk, Jakarta — Singapore-based coffee brand Flash Coffee closes a US$3 million funding round spearheaded by TA Ventures, with continued support from White Starr Capital. The capital infusion will support Flash Coffee’s expansion roadmap of around 70 stores nationwide by 2025 and entering two additional Indonesian cities.
The injection comes from Flash Coffee’s robust financial year, marked by sustained profitability and operational efficiency. Demonstrating solid unit economics, the company reports a 22% average store-level EBITDA, with newly launched outlets achieving an even more remarkable 36%.
“We spent the last year focusing on fundamentals, from ensuring store-level profitability to curating menus and building cohesive, high-performing teams. This round of funding validates that discipline and positions us to deliver great coffee in spaces that resonate with modern Indonesian consumers,” Jakob Angele, Executive Chairman of Flash Coffee, said.
Flash Coffee also reinforces its local identity through its revamped store concept. It features indigenous materials, biophilic design elements, and a refreshed visual identity with a new logo and the tagline Proudly Indonesian. These elements are aesthetic enhancements integral to cultivating deeper customer loyalty and brand resonance.
The updated brand direction results from an internal design effort, aimed at embedding local cultural narratives into every detail — from space design to customer experience — while supporting long-term profitability and national appeal.
Richard Armstrong, Venture Partner and Southeast Asia Lead at TA Ventures, commented, “We see significant untapped potential in Southeast Asia’s coffee retail segment. Flash Coffee’s thoughtful response to evolving consumer preferences — especially among a generationally diverse audience — makes it a compelling player in this space.”
