Heaptalk, Jakarta — Indonesia-based GenAI solution provider Mimin announced the completion of a new investment of US$1.5 million, led by Skystart Capital. Several strategic investors participated in this round, including Sinar Mas Land’s Urban Gateway Fund, Kopital Ventures, Salim Group, and angel investors.
CEO and Co-Founder of Mimin, Joseph Simbar, delivered, “We aim to empower businesses with cutting-edge technology that delivers superior customer experiences and drives sales growth. This funding will accelerate technology development, focus on market penetration across Southeast Asia, and launch groundbreaking innovations in customer engagement,”
This startup aims to streamline business operations by offering chat commerce automation and order management solutions. It covers areas from chat-based commerce and marketing to customer engagement and AI-powered chatbots.
The services offered include:
- Multichannel Chat: Manage conversations through a unified dashboard.
- Business Integration Solutions: Simplify reporting and business analytics.
- Generative AI Chatbots
- Chat Marketing
- Mass Chat solutions
The company asserts that sellers can input orders via WhatsApp, generate automated invoices, and receive payment confirmations. The startup claimed this approach accelerates order processing by up to 70%. Currently, Mimin’s platform is utilized by over 50,000 businesses across Indonesia, Malaysia, and Singapore. Based on Joseph, the strategic expansion into Malaysia and Singapore has yielded positive outcomes, particularly in Malaysia, whereby its business growth has surged by 100% monthly.
In its journey, the company has collaborated with major corporations such as Sinarmas Group, Erajaya Group, Blue Bird, and Bank Mandiri while establishing strategic partnerships with tech giants such as Google and Celcom Digi.
“The startup’s solution demonstrates its relevance, scalability, and proven impact, aligning with their mission to transform how businesses engage with customers across Southeast Asia.” The Managing Skystar Capital, Abraham Hidayat, said.
