Heaptalk, Jakarta — Blibli officially appointed the famous Korean boyband, NCT 127, as the new Brand Ambassador (07/05). As part of its 11th-anniversary celebration series, this action aims to share Blibli’s special moment with its consumers.
Blibli mentioned that the appointment of the renowned boyband was based on the similar sharing value NCT 127 brings. The high demography of Millennials and Gen Z as the K-pop devotees among Blibli’s users in Indonesia has also inspired the team to realize this engaging initiation to get closer with its customers.
“As we know that NCT 127 has obtained an early Daesang award at the Seoul Music Award in January 2022. We considered this boyband’s journey in producing excellent works for their fans aligned with our efforts to provide the greatest service and experience for our users,” said the CMO of Blibli, Edward Suwignyo, during the talk show (7/5).
Cooperating with NCT 127, Blibli has prepared multiple exciting programs and special offers along with the NCT 127 live show performance on the Blibli’s birthday event.
Senior Vice President of Campaign at Blibli, Cindy Kalensang, stated, “Blibli will give numerous shopping programs, from 7,7 program to the birthday peak promo on July 25th. The customers will find multiple promos, including brand deals promo, cashback vouchers, flash sales, NCT exclusive merchandise, and free shipping charge. By presenting these engaging offers, we expect to answer our users’ requisites in seizing the best prices and offers in Blibli.”
The Exclusive Merchandise of NCT 127 agenda will be available on July 12th, 2022, and can be obtained only by joining the gamification program in Blibli’s application. Users must play Shake Me and Love Tap games frequently to acquire exclusive Blibli x NCT 127 merchandise – photo cards, boxes, and posters.
NCT 127 will perform its prime show as Blibli’s Brand Ambassador during the Anniversary TV Show Sale schedule on July 24th, 2022, through television. The performance of this Korean Boyband is an initial opening before the road to the peak event of Blibli 11th anniversary on July 25th – 27th, 2022. (SFM)
