Heaptalk, Jakarta — Castrol, the world’s leading lubricating oil brand, has cooperated with the Premier League football competition. This collaboration is expected to bring football fans worldwide to Castrol’s main markets, like China, the Middle East, Europe, and ASEAN countries.
A new partnership starts with the successful sponsorship of previous football matches, such as the FIFA World Cup and UEFA European Championship. Castrol will also become a Premier League Golden Awards Program sponsor and launch new awards to enhance existing awards. This leading oil brand grants opportunities for supporters to share their aspirations about the player’s performance and memorable moments of this season.
Castrol’s Chief Executive Officer, Mandhir Singh, stated, “We are pleased to be an official partner with the Premier League competition. This collaboration provides a fantastic opportunity to showcase an innovative product line and services to consumers.We are committed to presenting some attractive new initiations dedicated to football enthusiasts around the world.
Castrol Indonesia will organize a sequence of activities that will involve consumers, stores, mechanics, and the community in espousing the collaboration between this prominent brand and the Premier League. As part of this activity, Castrol will present a promotional program for Castrol Golden Goal customers to watch Premier League tournaments directly for free as a thank you for purchasing this oil brand.
“We are passionate about collaborating with Castrol, with its honored history of promoting several football competitions as the most reputable sports. Castrol is an incredibly global oil brand. We have trust in cooperating with them and embracing Premier League supporters all over the world, “said Richard Masters, Chief Executive of the Premier League.
This company executes a sponsorship scheme to promote Castrol’s high-performance lubricant series and its growing service business. Castrol will present superior products, including products for the automotive sector, services for marine industry customers, and energy will be displayed.
This sponsorship activity is presented to encourage Castrol’s flagship brand’s advancement throughout Indonesia, namely Castrol MAGNATEC and Castrol POWER1. As is known, these superior products have Dualock Technology as its supremacy, which can cover and retain car engines non-stop since its operated, and contemporary formulation technology to provide outstanding acceleration. (SYF)
