Alva launched its latest collaboration with art studio NeverTooLavish at IIMS 2023, spanning jackets and t-shirts with AR displays, and hats with NeverTooLavish images.
Heaptalk, Jakarta — Alva’s electric motorbike manufacturer, PT Ilectra Motor Group (IMG) launched its latest collaboration with art studio NeverTooLavish at the Indonesia International Motor Show (IIMS) 2023 (02/16).
This unique collaboration produces three products, namely jackets and t-shirts with augmented reality (AR) displays, as well as hats with NeverTooLavish’s distinctive image. These three products are released to complement consumer mobility and driving needs with a stylish appearance.
The launch of this stylish product confirmed Alva’s position as a lifestyle mobility provider. “From the initial launch in 2022, Alva is present as a company that has a foundation of lifestyle mobility solutions and creates an ecosystem that is capable of being a comprehensive solution, both in terms of mobility and lifestyle,” said Putu Yudha, Chief Business Officer of Ilectra Motor Group.
Putu Yudha said that in early 2023, IMG as part of Indika Energy wanted to strengthen the lifestyle mobility foundation by collaborating with prominent brands of lifestyle and mobility. He said, “We will present the results of this collaboration to the Indonesia International Motor Show 2023 in front of consumers and visitors to Alva’s booth at IIMS 2023.”
Alva started teamwork with NeverTooLavish to realize the humanist concept at the Alva Manufacturing Center. The factory, which is located in Delta Silicon Industrial Park, Cikarang, West Java, is an industry 4.0 standard factory that breaks the conventional factory concept with a large mural on the factory wall with AR capabilities.
Further, Putu Yudha expressed his pleasure to be able to collaborate with NeverTooLavish as a lifestyle brand and local creator who hold the same vision as Alva to make changes. “Through this apparel line, we also want to convey the message ‘Ride the Hype, Stylish on Your Move’, that we are trying not only to present mobility products through electric motorbike units but also lifestyle products that are relevant and suitable for friends who ride. more stylish and confident,” uttered Putu Yudha.
Displaying Alva’s vision of an ideal world in the future
Meanwhile, Chief Operation Officer NeverTooLavish Mohamad Azka said, “The result of our first collaboration with Alva is one of the works we should be proud of. It is an extraordinary experience and the result is satisfaction in itself. For this reason, we are happy to be collaborating again to make Alva apparel with the same design as the work we made for the Alva Manufacturing Center.”
In more detail, Azka explained that the artwork displayed depicts Alva’s vision of an ideal world in the future. “A world where we are all always learning, developing, and changing. Also, where everyone can be a game-changer, free to live life to get something better. We are proud to be able to translate this, and hope that Alva’s initiative in collaborating with creative artists can be an inspiration,” added Azka.
In addition, a public figure who is also a member of The Prediksi motorcycle gang, Surya Insomnia, also appeared at the launch of the Alva and NeverTooLavish collaboration at IIMS 2023. According to him, the collaboration of these two local products was absolutely surprising. “Alva has finally released an apparel team with NeverTooLavish. This shows that Alva is serious when it comes to creating things. The design is cool,” voiced Surya.
Bikers can purchase these collaboration products at a price of Rp499,000 for a jacket, Rp249,000 for a t-shirt, and Rp199,000 for a hat.
